Assistant Marketing Manager

2 months ago

New Delhi, India Wellbeing Nutrition Full time

Job Title: Assistant Marketing Manager

Location: Gurgaon

Experience Required: 2-3 years


About Us:

Wellbeing Nutrition is revolutionising the nutraceutical industry by providing high-quality, science-backed supplements and wellness products directly to consumers. Our mission is to empower individuals to take control of their health and well-being through education, transparency, and access to premium nutritional products.


Responsibilities:

  • ⁠ ⁠Looking for a dynamic individual having experience of managing ads on marketplaces like Amazon, Flipkart
  • ⁠Should be able to independently work on creation of PLA/PCA campaigns
  • ⁠Should be able to prepare, discuss and plan monthly DSP and on platform campaigns(not mandatory)
  • ⁠Should be well versed with the campaign configuration, bid optimization, and campaign analysis
  • Should be able to prepare business reports at Weekly, Monthly and yearly levels
  • ⁠Should be well versed with the lower funnel metrics
  • Should have at least an intermediate experience in Excel.
  • ⁠Knowledge of Brand Insights is a plus
  • Previous experience of association with a HPC brand is a plus plus but not mandatory.


Qualifications:

  • Education: Bachelor’s degree in Marketing, Business Administration, or a related field.
  • Experience: 2-3 years of relevant experience in digital marketing, specifically in managing ads on marketplaces like Amazon and Flipkart.
  • Technical Skills:
  • Proficient in creating and managing PLA (Product Listing Ads) and PCA (Product Campaign Ads) campaigns.
  • Strong understanding of campaign configuration, bid optimization, and performance analysis.
  • Intermediate to advanced proficiency in Excel for data analysis and reporting.
  • Familiarity with DSP (Demand-Side Platform) campaigns is a plus.
  • Analytical Skills: Ability to analyse campaign performance metrics and prepare detailed business reports on a weekly, monthly, and yearly basis.
  • Communication: Excellent verbal and written communication skills to effectively collaborate with cross-functional teams.
  • Knowledge of Brand Insights: Understanding brand insights and market trends is a plus.
  • Industry Experience: Previous experience in the health and personal care (HPC) sector is preferred but not mandatory.
  • Personal Traits: Highly organized, detail-oriented, and able to work independently in a fast-paced environment.

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