Digital Marketer

3 weeks ago

Coimbatore, Tamil Nadu, India BOT Campus AI Full time

BotCampus AI is growing rapidly as a leading AI upskilling platform for professionals and enterprises. To strengthen our digital presence, we are looking for an experienced Performance Marketer (Contract) who can drive measurable results across multiple ad platforms.

Key Responsibilities:

  • Campaign Strategy & Execution: Plan, manage, and optimize ad campaigns with a strong focus on Meta (Facebook & Instagram) and .
  • Performance Optimization: Continuously fine-tune targeting, creatives, and bidding strategies to maximize ROI.
  • Conversion Tracking & API: Set up and optimize conversion APIs, ensuring accurate event tracking and reliable campaign measurement.
  • Analytics & Reporting: Monitor campaign data, generate performance reports, and provide actionable insights for scaling.
  • Collaboration: Work closely with our leadership to align ad campaigns with business objectives and growth milestones.

Required Expertise:

  • Proven track record of managing Meta Ads and Ads with successful ROI-driven campaigns.
  • Strong knowledge of audience segmentation, retargeting strategies, and funnel optimization.
  • Hands-on experience with conversion APIs, pixel implementation, and advanced campaign tracking.
  • Proficiency in campaign analytics and the ability to translate numbers into strategy.
  • Independent, detail-oriented, and results-driven approach.

About the Role:

  • Contract-based engagement with flexible terms.
  • Immediate start.
  • Work with a fast-scaling AI brand making global impact.

If you have a strong background in Meta and performance marketing and are ready to deliver impactful results, we'd like to hear from you.

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