Chief Marketing Officer

Company: Chatha Foods LimitedLocation: Corporate Office (Mohali, Punjab)Reports To: Managing DirectorDirect relation: Brand Design Teams (Agency), Product Management (R&D), Digital Marketing,Consumer Insights (NSMs)1. About Chatha FoodsChatha Foods Ltd. is a leading BSE-listed food manufacturing company with over two decades ofexpertise in developing and producing value-added food solutions for both domestic andinternational markets. The company operates multiple state-of-the-art facilities, specializing inready-to-cook (RTC) and ready-to-eat (RTE) products across chicken and vegetarian categories.With a strong foundation in food technology, innovation, and quality systems, Chatha Foodspartners with major QSR chains, retail brands, and export customers. Its new fully automatic VegUnit marks a strategic expansion into flatbreads, RTE rice, gravies, sauces, and frozen snacks,reinforcing the brand’s commitment to innovation, automation, and consumer-focused productdevelopment2. Role OverviewThe Chief Marketing Officer (CMO) will lead the marketing and brand strategy for Chatha Foodsportfolio. This includes B2B, private label, institutional, retail, and export markets, with a strongfocus on brand creation, portfolio premiumization, and digital presence. The CMO will beresponsible for positioning Chatha Foods as a trusted and innovative food manufacturing brandacross India and international markets.3. Key ResponsibilitiesA. Strategic Brand Leadership• Develop and execute a unified marketing strategy across RTC, RTE, Frozen Chicken and Vegproduct categories.• Define the brand architecture (corporate, sub-brands, etc).• Drive consumer insights, category research, and positioning for both domestic and exportmarkets• Build brand equity through design, storytelling, and digital engagement.B. Product & Portfolio Management• Partner with R&D and Operations to define go-to-market strategy for new launches• Lead product pricing, packaging, and channel differentiation (QSR, HoReCa, modern trade,export).• Manage packaging artwork, KLD development, and compliance with FSSAI and exportnorms.C. Sales & Channel Enablement• Collaborate with Sales Heads (Domestic & Export) to drive trade marketing programs andchannel activations.• Build distributor engagement programs, POS visibility, and B2B campaign support.• Implement category growth strategies for key accountsD. Digital, Communication & PR• Develop a strong digital and content marketing strategy — website, social media, influencercollaborations, and performance marketing.• Oversee corporate communication, press releases, investor-facing branding (post BSElisting).• Strengthen employer branding and CSR-related visibility.E. Analytics & ROI• Define marketing KPIs and ROI measurement frameworks.• Lead market intelligence and competitor benchmarking.• Present monthly performance dashboards to the leadership team.4. Qualifications & Experience• MBA in Marketing / Brand Management from a Tier 1 or 2 institute.• 15+ years of marketing leadership experience in FMCG / Food Manufacturing / QSR / FrozenFoods sectors.• Proven track record in brand building, new product launches, and digital-led marketing.• Strong commercial acumen and experience working cross-functionally with sales, R&D, andoperations teams5. Key Competencies• Strategic and creative thinker with strong commercial orientation.• Excellent leadership and communication skills.• Data-driven and digitally savvy• Proven ability to manage agencies, design partners, and internal creative teams• Passion for food innovation and consumer engagement6. KPIs / Success Metrics• Brand Performance: Awareness, market share growth, brand equity score.• Portfolio Launches: On-time GTM execution, sales target achievement post-launch• Digital Marketing ROI: CAC (Customer Acquisition Cost), engagement rate, lead conversion,social reach.• Channel Impact: Sales uplift through trade programs, distributor satisfaction.7. Compensation Range• Base Salary: TBD• Variable Pay: 10–20% (based on KPIs and profitability)• Benefits: Car/allowance, relocation support• Long-Term Incentive: Performance-linked profit share8. Why Join Us• Lead one of India’s most integrated RTC/RTE manufacturing plants• Drive efficiency, innovation, and profitability• Be part of a progressive, professionally managed, BSE-listed organizationApply Now: paramjit_chatha@cfpl.net.in/ june_swer@cfpl.net.in