Performance Marketing Executive

2 days ago

Rajkot, Gujarat, India 88GB Full time

Job Title: Performance Marketer

Location: Bangalore

Experience: 1+ years (E-commerce or Real Estate experience preferred)

Type: Full-Time

About the Role

We are looking for a Performance Marketer with hands-on campaign experience and a strong understanding of e-commerce or real estate marketing funnels. In this role, you'll manage paid campaigns across Google, Meta, YouTube, and other platforms, analyse performance, and scale what works.

This is a high-impact role where you'll be responsible for strategy, execution, and optimisation — working closely with our creative strategists and designers to deliver campaigns that convert.

Key Responsibilities

  • Plan, set up, and manage paid campaigns across Google, Meta, and YouTube.
  • Analyse campaign performance (CTR, CPL, ROAS, CVR) and optimise to achieve business KPIs.
  • Collaborate with the creative team to develop high-performing ad copy and creatives.
  • Build and test different audience segments and funnels.
  • Track daily budgets, pacing, and adjust for maximum ROI.
  • Stay updated on platform changes, new formats, and growth hacks.
  • Provide regular performance reports and insights for stakeholders.

Requirements

  • 1+ years of experience in performance marketing.
  • Prior experience in e-commerce or real estate campaigns preferred.
  • Strong knowledge of Google Ads (Search, Display, YouTube) and Meta Ads.
  • Ability to analyse data and turn insights into action.
  • Good understanding of attribution, pixel setup, and conversion tracking.
  • Comfortable with A/B testing and iterating quickly.
  • Strong analytical, problem-solving, and communication skills.

Why Join Us?

  • Direct impact on scaling campaigns for high-growth brands.
  • Exposure to real estate, fashion, and FMCG categories.
  • Opportunity to work closely with creatives + strategists in a fast-paced, test-and-learn environment.
  • Culture of experimentation and growth.

How to Apply

  • Please share your resume + case study (or performance report) of a campaign you've worked on to shaili.dewangan@88gb.in
  • Assignment: https://docs.google.com/document/d/13C0tzWmXPY5Q_2bIyNQaQvafWqbcp4P4yMqBY3cYPoY/edit?tab=t.baaccishy89u - do share this on the same email.

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