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Copy and Concept Manager

3 months ago


Gurugram, India Korra Full time

About Korra – The first step to building outstanding brands: Stand out. 


We see brands trying hard to celebrate their similarities to each other in a sea of sameness. We hear a cacophony of voices whispering, “Let’s play it safe.” But safe doesn’t move the needle. Safe isn’t effective. Safe is just easy. And easy doesn’t answer the hard questions. 


Digital. Television. Social. On ground. Radio. Creative. Disruptive. Immersive. Campaigns that deserve the champagne. We go where the answers take us. We put the work in to discover what makes you different, and we then celebrate it. It all begins with a blank piece of paper. Korra Kagaz.


At Korra, we love creating content for our clients every day. We combine innovative Consulting, Technology, Design with cutting edge visual storytelling, to give clients a competitive advantage in the digital world. And this has helped us today to partner clients from various industries.


Job Summary:


The Senior Copy & Concept Specialist is responsible for creating compelling and innovative concepts and copy for a variety of events. This role requires a deep understanding of branding, marketing, and storytelling to engage and captivate audiences. The ideal candidate will have a strong creative vision, excellent writing skills, and the ability to develop concepts that align with client objectives and event goals.


Key Responsibilities:


Concept Development:

  • Develop creative concepts for events that align with client goals and brand identity.
  • Brainstorm and pitch innovative ideas for event themes, designs, and activations.
  • Collaborate with clients and internal teams to refine and finalize concepts.
  • Concept Presentation & Pitch Deck with strong story telling skill.

Copywriting:

  • Write engaging and persuasive copy for event materials, including invitations, programs, scripts, signage, and promotional content.
  • Ensure all copy aligns with the overall event concept and client branding.
  • Edit and proofread copy to ensure accuracy, clarity, and consistency.

Client Collaboration:

  • Work closely with clients to understand their vision, objectives, and brand guidelines.
  • Present concepts and copy to clients, incorporating feedback and making revisions as needed.
  • Maintain strong client relationships through effective communication and collaboration.

Team Leadership:

  • Mentor and guide junior copywriters and creative team members.
  • Lead brainstorming sessions and creative meetings.
  • Provide constructive feedback and support to enhance team performance.

Market Research:

  • Stay updated on industry trends, competitor activities, and audience preferences.
  • Conduct research to inform concept development and copywriting strategies.
  • Use insights to create relevant and impactful event experiences.

Project Management:

  • Manage multiple projects simultaneously, ensuring timely delivery of high-quality work.
  • Coordinate with designers, event planners, and other stakeholders to ensure cohesive execution of concepts.
  • Monitor project timelines and budgets to ensure efficient resource allocation.


Key Result Areas (KRA)

Creativity and Innovation:

  • Develop original and captivating event concepts that exceed client expectations.
  • Continuously generate fresh ideas to keep events engaging and memorable.

Quality of Copy:

  • Produce high-quality, error-free copy that effectively communicates event messages and branding.
  • Ensure all written materials are compelling, clear, and aligned with event objectives.

Client Satisfaction:

  • Maintain positive client relationships through effective communication and collaboration.
  • Achieve high levels of client satisfaction as measured by feedback and repeat business.

Team Development:

  • Mentor and support junior team members, fostering a collaborative and creative work environment.
  • Enhance team performance through constructive feedback and guidance.

Timely Delivery:

  • Ensure all projects are completed on time and within budget.
  • Manage multiple projects effectively, prioritizing tasks to meet deadlines.


Qualifications and Skills

  • Bachelor’s degree in event marketing, communications, journalism, or a related field.
  • Proven experience in copywriting and concept development within the events industry.
  • Strong creative vision and storytelling abilities.
  • Excellent writing, editing, and proofreading skills.
  • Ability to think strategically and develop concepts that align with client goals.
  • Strong interpersonal and communication skills.
  • Experience leading and mentoring a creative team.
  • Proficiency in Microsoft Office Suite and creative software (e.g., Adobe Creative Suite) is a plus.
  • Ability to manage multiple projects and work under tight deadlines.


DISCLAIMER:


Korra provides equal employment opportunities to all employees and applicants for employment without regard to race, color, creed, ancestry, national origin, citizenship, sex or gender (including pregnancy, childbirth, and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, religion, age, disability, genetic information, service in the military, or any other characteristic protected by applicable state, or local laws and ordinances. Equal employment opportunity applies to all terms and conditions of employment, including hiring, placement, promotion, termination, layoff, transfer, leave of absence, compensation, and training.