POSist - Lead - Account Based Marketing
4 days ago
Job Description:
- ABM (Account Based Marketing) Specialist.
Department: Marketing.
Location: New Delhi (Corporate Office).
Qualifications: Bachelor's / Master's Degree in Business/ Marketing.
Experience: 5+ years of experience focusing on ABM, demand generation, or similar roles.
About the role:
- We are looking for a data-driven ABM Specialist with experience in designing and implementing ABM campaigns across channels.
- This role involves planning, developing, executing, and managing campaigns to target high value enterprise chains.
- This role will be part of the Demand Generation team and collaborate closely with the Marketing and Sales teams.
- The ideal candidate will be responsible for the planning, executing, and optimizing targeted marketing campaigns aimed at key accounts in the hospitality industry, ultimately driving pipeline growth and revenue.
Key Responsibilities:
- Create and implement pipeline acceleration programs and lead generation towards specific, targeted accounts and contacts.
- Improve marketing effectiveness by identifying opportunities through audience segmentation, marketing techniques, and processes.
- Develop and maintain comprehensive account profiles and target personas; oversee a database of named contacts to align marketing and sales in defining the target audience required to achieve account goals.
- Collaborate with sales, marketing, and customer success teams to identify target accounts, develop account insights, and create personalized experiences for key stakeholders.
- Manage and maintain the ABM technology stack, including marketing automation, CRM, and analytics tools.
- Must know tool like Hubspot, Salesforce LinkedIn Sales Navigator, LinkedIn Ads and Google Ads.
- Continuously optimize campaigns based on data-driven insights, industry trends, and best practices.
Skillset:
- 3-5 years of experience in B2B marketing, with a focus on ABM, demand generation, or similar roles.
- Proven track record of executing successful ABM campaigns that drive pipeline growth and revenue.
- Must know how to email campaigns using different email marketing tools.
- Strong understanding of marketing automation, CRM, and analytics tools (Hubspot, Email Octopus, Salesforce, Google Analytics).
- Experience with intent data tools like ZoomInfo, Bombora, or Madison Logic.
- Strong skills in paid social and LinkedIn campaign management.
- Familiarity with the F&B industry is a plus.
Benefits:
- Get your hands on one of the best Restaurant SaaS products.
- Work with 20,000+ happy brands in 50 countries.
- Be a part of a small & friendly team of marketers.
- Open and transparent work culture.
Who we are:
- Restroworks (formerly Posist) is a leading cloud-based enterprise technology platform that powers over 20,000 restaurants globally The unified cloud platform empowers restaurant operators to grow at scale, improve bottom-line efficiency, and deliver a consistent guest experience at all touchpoints. The Restroworks platform is designed for restaurants of all formats and sizes, including Quick-Service Restaurants (QSR), Fine-Dine Restaurants, Cloud Kitchens, Fast Casual, Food Courts, and Hotel Restaurant Chains. It offers a comprehensive suite of products, including Front-of-House, Back-of-House, Kitchen Suite, Digital Ordering, Integrations, Reports, and Analytics.
Renowned restaurant chains such as Taco Bell, Subway, Nando's, Carl's Jr, Hagen-Dazs, Arby's, and Caribou Coffee are among the many brands using Restroworks to manage their processes, people, and places of operation. With teams across the Middle East, Asia Pacific, North America, and Latin America, the company serves leading restaurant chains in over 50 countries. Restroworks is certified with ISO 27001, ISO 27017, ISO 27701, SOC1 Type 2, SOC 2 Type 2, and GDPR compliant.
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