Kirana Club

1 week ago

Bengaluru, India Kirana Club Full time

Senior Growth Marketing (E-Commerce) | Bengaluru (in-office) | Full-time

Were building the demand engine for 3M+ Kirana retailers.

Youll own orders & GMV: channel user intent across segments and surfaces, decide what shows where & when on-app, prove what converts, and scale itweekly, repeatably, profitably. This is a business seat with real P&L impact, not a campaign-ops role.

What youll lead

- On-app Merchandising: Control home/category/search/cart placements and ranking rules/slots (in partnership with Product). Build seasonal, regional, and cohort playbooks.

- Intent Conversion: Orchestrate traffic to high-intent entry points; fix friction with Product/Ops so demand actually lands.

- Habit Loops & Cohorts: Identify first-order heroes and repeat drivers; design MOV & repeat nudges to keep cohorts healthy.

- Surface Experiments (poppers etc.): Systematically test placements, copy, and triggers with holdouts; scale only what clears payback/CM.

- Offers with Economics: Run cart thresholds, bundles, trials/sampling and recovery plays within guardrails; influence assortment/pricing via market intel.

- Structured, end-to-end growth: Weekly cadencediagnose opportunity size test readout scale. Clean dashboards that make decisions obvious.

Team & scope

- Lead a growth pod (CRM specialist, growth analyst, Calling TL) with tight partnerships across Product, Category, Ops, Design. Teams executeyou own outcomes.

What will make you effective here

- E-commerce native (3-5 yrs): Youve grown orders/GMV in a marketplace/B2B commerce setting (beyond channel ops).

- Opportunity sizing & problem discovery: Outside-in research + data to pick the right bets; comfort saying no to low-leverage work.

- Product sense + experimentation depth: Youve shipped flow/placement changes that moved conversion; A/Bs with holdouts/MDE/power and crisp readouts.

- Analytical to the bone: SQL or advanced Excel; cohort/retention math; ROI/payback modeling; trustworthy dashboards.

- Program & stakeholder management: Run large cross-functional programs, craft KPIs, drive alignment, and land outcomes.

- Context: Comfortable in Hindi/Hinglish; intuition for Tier-2/3 buyer behaviour.

KPIs youll live on

Orders, GTV, Conversion%, Repeat%, AOV, cohort retention (M1/M3), incremental lift vs control, promo ROI/payback, opt-out rate, fill rate, confirmation SLA, recovery orders


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