
Hughes - Senior Marketing Manager
3 weeks ago
Job Description:
We are seeking an experienced and strategic Senior Marketing Manager to lead marketing initiatives in the Petrochemical / Plastics / Rubber industry.
The ideal candidate will have deep industry knowledge, a data-driven mindset, and a strong ability to develop and execute marketing strategies that drive brand awareness, product positioning, and revenue growth.
Key Responsibilities (KRA):
- Develop and implement integrated marketing strategies aligned with business goals and industry trends
- Manage product marketing, including product launches, market positioning, and pricing strategies
- Conduct competitive market research to identify opportunities and threats
- Plan and execute digital and offline marketing campaigns across various channels
- Drive lead generation, customer engagement, and conversion through targeted campaigns
- Collaborate with sales and product development teams to align marketing plans with sales objectives
- Manage marketing budgets, vendor relationships, and third-party service providers
- Track and analyze performance metrics, generate reports, and optimize campaign ROI
- Represent the company at industry events, trade shows, and conferences
- Develop content for marketing collaterals, brochures, presentations, and case studies
- Oversee brand management and ensure consistency across all touchpoints
Required Skillsets:
- Proven expertise in marketing within the Petrochemical / Plastics / Rubber industry
- Strong knowledge of B2B marketing strategies and industrial product positioning
- Excellent communication, presentation, and interpersonal skills
- Proficiency in digital marketing tools, CRM systems, and marketing analytics platforms
- Strategic thinker with strong problem-solving and decision-making abilities
- Ability to manage multiple projects with tight deadlines
- Experience in organizing product launches, trade events, and customer workshops
- Up-to-date with the latest marketing trends and best practices in industrial sectors
Qualifications: Bachelor's degree in Marketing, Business Administration, or a related field (MBA preferred)
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