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Demand generation

3 months ago

Madurai, India NetCom Learning Full time

 

Company Description:

NetCom Learning is a renowned IT and business training skills organization that has been empowering organizations to reach optimal performance results and address challenges by managing all aspects of organizational learning since 1998. We have a team of dedicated and knowledgeable learning professionals who provide services to 80% of Fortune 100 companies, helping over 16,000 organizations and more than 175,000 professionals achieve their business goals. Our accolades include being recognized as Microsoft Learning Partner of the Year 2023 and Training Industry's Top 20 IT Training Companies.

 

Position Overview:

Develop and implement robust digital marketing strategies to enhance lead generation and brand awareness via website and digital channels. Lead a high-performing marketing team to execute campaigns that drive revenue growth. Collaborate closely with product, sales, inside sales, and other marketing teams to align strategies and achieve business objectives.

 

Responsibilities:

·            Lead, mentor, and inspire a team of content creators, conversion rate optimization specialists, and digital marketers.

·            Foster a collaborative, innovative, and high-performing team environment.

·            Create and execute comprehensive demand and revenue generation strategies.

·            Develop compelling storytelling and maintain a consistent brand voice across all digital channels.

·            Oversee and optimize digital marketing campaigns, including SEO, paid advertising, influencer marketing, and referral marketing.

·            Work closely with product and sales teams to ensure marketing strategies align with business goals.

·            Coordinate with various marketing functions to drive cohesive and effective campaigns.

 

Qualification:

·            Over 8 years of extensive B2B marketing experience

·            More than 5 years in digital marketing strategy and execution, including SEO, paid advertising, influencer marketing, referral marketing, and more

·            Over 5 years of experience in team management

·            Proven experience in website strategy and execution

·            Proficient in customer journey mapping and sales strategies

·            In-depth understanding of market trends, customer journey, report generation, and dashboard creation

·            Comprehensive marketing knowledge, including content creation, social media, AI tools, and marketing automation