Assistant Brand Manager

22 hours ago

Mumbai, India Cholayil Private Limited Full time

About Cholayil:


Cholayil Pvt Ltd (CPL) is one of the leading and fastest growing companies in India having a strong presence in the FMCG industry.


The company, rooted in tradition but modern in its thought and approach, is a pioneer in the field of Ayurveda and natural personal care products. CPL introduced the flagship brand ‘Medimix’ in 1969 which was followed by acquiring ‘Cuticura’ and ‘Krishna Thulasi’ brands in 2001 and 2011 respectively. It has implemented several strategic initiatives to become a dominant player with strong brand equity in the personal care industry. Cholayil Pvt. Ltd. is also the parent company of Dr. Sidhan’s Ayur Mix, Sadayush, Sadhev and Jullaaha brands.


Today CPL has basket of brands which are popular not only in India but has global footprint in more than 35 countries across the world with prominent presence in Middle East, Far East, Europe and Asia Pacific among other markets. Cholayil has done a Joint Venture in Kenya to manufacture products for African region. The company has also started ecommerce website in India, USA, Singapore, Malaysia and soon to be launched in GCC also.


Cholayil Pvt. Ltd. is now a 700+ employee strong company with a Head Office in India. It has production plants in TADA (Andhra Pradesh) and Haridwar (Uttrakhand).


Our company website: www.Cholayil.com

Cholayil Private Limited (CPL) is seeking a talented and motivated ( ) to join our dynamic Marketing team. If you have a passion for brand strategy and innovation, this could be the perfect role for you


: Medimix/Cuticura

: Assistant Brand Manager, Marketing

No. of Openings - 2

: Graduate in any discipline with a degree in Management from a reputed institute.

: 2-4 years of experience in Brand Management, including expertise in New Product Innovation, New Product Development, Brand Innovation, and New Product Launch.


This role will be accountable for:

Identify innovative business-building ideas to increase business prospects.

Developing marketing strategies and executing them through powerful Marketing communications campaigns (ATL / BTL / Marketing Collaterals etc.)

Working with Advertising Agencies, Packaging Design Agencies, Website, Digital, BTL Agencies and PR Firms

Assist in developing promotional strategies for brand awareness and profitability.

Provide assistance in developing brand positioning and communication strategies.

Manage consumer and trade promotional activities and marketing events. Will be responsible for tailoring campaigns/activation & put in place correct systems and processes for smooth execution.

Manage cross-functional teams to execute projects within assigned timelines and budgets.

Collaborate with Market Research agencies to identify consumer trends and needs.

Work with Research and Development (R&D) team, packaging team and other departments to convert innovative business ideas into saleable products.

Track marketing parameters such as pricing, distribution, and POS to assist in better positioning and brand optimization of company products.

Analyse competitor performance and market trends to provide recommendations for brand development.

P&L Management


:

Excellent verbal and written English communication

Proficient in MS Office application

Analytical Skills

Creative and innovative

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