Isha Foundation

2 weeks ago

Coimbatore, India Isha Foundation Full time

Manager - Pay Per ClickJob Description: - The Pay Per Click (PPC) Manager will be responsible for developing, executing, and optimizing paid advertising campaigns across platforms such as Google Ads, Bing Ads, Meta (Facebook/Instagram), and LinkedIn to drive qualified traffic, generate leads, and achieve business growth.- This role requires a data-driven marketing professional with strong analytical capabilities, deep knowledge of paid media platforms, and the ability to design and implement effective PPC strategies aligned with overall marketing goals.- The PPC Manager will conduct in-depth keyword research, create compelling ad copies, optimize bidding strategies, and manage campaign budgets to maximize ROI.- They will collaborate closely with design, content, and analytics teams to enhance ad performance and landing page conversions through continuous testing and optimization.- The role also involves monitoring campaign performance, analyzing data, generating detailed reports, and providing actionable insights for improvement.- The ideal candidate will have 4-6 years of experience managing PPC campaigns, hands-on expertise with Google Ads, Meta Ads, Google Analytics (GA4), and Google Tag Manager, along with proficiency in Excel or Google Sheets for performance tracking.- Strong copywriting skills, an understanding of retargeting and audience segmentation, and familiarity with automation tools or scripts will be valuable.- Google Ads or Meta Blueprint certifications are preferred.- The candidate should possess excellent communication, time-management, and problem-solving skills, be detail-oriented, results-driven, and adaptable to a fast-paced, high-growth digital marketing environment while maintaining a continuous focus on innovation and performance optimization (ref:iimjobs.com)

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