Marketing And Public Relations Specialist

2 weeks ago

Allahabad, Uttar Pradesh, India SGSN Associates Pvt Ltd Full time

Job Title: Marketing & Public Relations Specialist

Location: Dehradun, Uttarakhand – On-site

Role Overview

We're seeking a dynamic Marketing & Public Relations Specialist with a strong background in communications to elevate our brand presence, manage media relations, and support lead-generation efforts. If you hold a Communications, Marketing, or Public Relations major and thrive on crafting compelling stories, you'll play a key role in shaping how we connect with customers, partners, and the community.

Key Responsibilities

  • Strategy & Planning: Develop and execute integrated marketing and PR campaigns to drive brand awareness and generate qualified leads.
  • Content Creation: Write and edit press releases, blog posts, social media content, email newsletters, and marketing collateral.
  • Media Relations: Cultivate relationships with local and industry media outlets; pitch stories and secure coverage.
  • Event Support: Coordinate and promote community outreach events, homebuyer workshops, and industry conferences.
  • Digital Marketing: Manage social media channels, monitor performance metrics, and optimize campaigns for engagement and conversion.
  • Brand Management: Ensure consistent messaging and visual identity across all internal and external communications.
  • Analytics & Reporting: Track campaign results, prepare reports on PR/media coverage, and recommend data-driven improvements.

Qualifications

  • Bachelor's degree in Communications, Marketing, Public Relations, or a closely related field.
  • 3+ years of experience in marketing, PR, or communications—experience in the mortgage, financial services, or real estate industries is a plus.
  • Exceptional written and verbal communication skills; strong storytelling ability.
  • Proficient with social media platforms, email marketing tools (e.g., Mailchimp), and basic graphic design software (e.g., Canva, Adobe Creative Suite).
  • Demonstrated success building media relationships and securing press coverage.
  • Strong project-management skills and attention to detail, with the ability to juggle multiple initiatives simultaneously.
  • Analytical mindset with experience interpreting campaign metrics and ROI.
  • Collaborative team player with a proactive, problem-solving attitude.

How to Apply

Please submit your resume, a cover letter detailing a recent PR or marketing campaign you led, and two professional writing samples to careers@sgsnassociates.com with the subject line "Marketing & PR Specialist Application."

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