Paid Marketing Executive

3 weeks ago

Jamnagar, India Prudent Corporate Advisory Services Ltd. Full time

Prudent Corporate Advisory Services Ltd is looking for a Paid Marketing Executive at Ahmedabad location.Responsibilities- Plan, launch, and optimize performance marketing campaigns across Google Ads, Meta Ads, and LinkedIn Ads. - Manage end-to-end campaign execution - from targeting, ad setup, creative testing, landing page optimization, to post-campaign reporting. - Drive lead generation and user acquisition by optimizing for lower CPA and higher ROAS. - Run remarketing, retargeting, and lookalike campaigns to nurture leads and improve conversion rates. - Implement A/B testing for ad creatives, copies, landing pages, and funnels to maximize campaign performance. - Leverage AI tools and automation techniques to streamline campaign processes, enhance efficiency, and improve overall campaign performance. - Monitor budgets, track KPIs (CTR, CPC, CPA, ROAS, Conversion Rates), and ensure efficient utilization of ad spend. - Track, analyze, and report performance using tools like Google Analytics, Google Tag Manager, Meta Ads Manager, LinkedIn Campaign Manager, and dashboards.Requirements- 2 + years of experience in performance marketing / digital marketing, preferably in B2B or in Finance sector. - Hands-on expertise in Google Ads, Meta Ads, and LinkedIn Ads for B2b Marketing. - Strong analytical skills with experience in A/B testing, funnel optimization, and data-driven decision-making. - Proficiency in campaign tracking and analytics tools (Google Analytics, GTM, Ads Managers, etc.). - Ability to manage budgets effectively and deliver measurable business outcomes. - Strong communication and collaboration skills. - Bachelor's degree in Marketing, Business, or a related field - Certifications in Google Ads or Facebook Blueprint are a plusIf interested, Kindly share your updated CV on career@prudentcorporate.com

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