Head of Marketing Communications

1 week ago


Anantapur, India ANJ Group Full time

Location: Mumbai

Experience Required: 12-15 years

Employment Type: Full-time


Position Overview

We are seeking a transformative marketing leader to drive our organization's strategic positioning, brand narrative, and integrated marketing ecosystem. The ideal candidate will be a visionary executive who can architect comprehensive marketing strategies that not only amplify our brand presence but also directly contribute to sustainable business growth and market leadership.


Key Responsibilities

  1. Strategic Vision and Organizational Alignment
  • Architect and implement a holistic marketing strategy that seamlessly integrates with the organization's long-term business objectives
  • Develop and articulate a compelling brand vision that resonates across internal and external stakeholder landscapes
  • Lead strategic market positioning initiatives that differentiate the organization in a competitive marketplace
  • Drive data-driven decision-making through advanced market intelligence and predictive analytics

2.Integrated Brand and Communication Ecosystem

  • Orchestrate a unified brand narrative that transcends traditional marketing channels
  • Design and maintain a cohesive brand identity that reflects organizational values and strategic positioning
  • Develop sophisticated communication frameworks that engage diverse stakeholder groups
  • Ensure brand consistency and strategic messaging across all touchpoints, from digital platforms to traditional media

3.Advanced Marketing Transformation

  • Spearhead digital marketing innovation, leveraging emerging technologies and advanced marketing technologies
  • Develop and implement cutting-edge integrated marketing campaigns with measurable business impact
  • Create sophisticated multi-channel marketing strategies that optimize customer acquisition, retention, and lifetime value
  • Establish robust measurement frameworks to track marketing ROI and strategic effectiveness

4.Strategic Stakeholder Engagement

  • Foster strategic partnerships with key media outlets, industry influencers, and ecosystem partners
  • Develop comprehensive corporate communication strategies that proactively manage organizational reputation
  • Design and implement crisis communication protocols with precision and strategic foresight
  • Represent marketing and communication function at the highest levels of organizational leadership

5.Talent and Culture Development

  • Build and nurture a high-performance marketing team with a culture of innovation and continuous learning
  • Develop leadership capabilities within the marketing function
  • Create talent development frameworks that attract and retain top-tier marketing professionals
  • Establish cross-functional collaboration models that enhance organizational agility
  • Represent marketing and communication function at the highest levels of organizational leadership


Requirements and Skills


Education

  • Master’s degree in Marketing, Business Administration, Communications, or a related field
  • Advanced certifications in digital marketing, brand strategy, or marketing management are preferred


Industry Experience

  • 12-15 years of progressive marketing experience, with at least 8 years in a senior leadership role
  • Proven track record of developing and implementing successful marketing strategies
  • Experience in multi-channel marketing across B2B environments
  • Strong portfolio demonstrating brand development and marketing campaign success



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