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Growth & Digital Marketing Leader
4 weeks ago
Since 1996, Kabhi B (Kanhai Foods Ltd) has been setting new benchmarks in the bakery industry with innovative and customized products. As one of Gujarat's largest bakeries, we operate 96+ retail outlets across 33 cities and distribute our products through 5000+ stores daily. Our partnerships with online aggregators and quick-commerce platforms further enhance our brand reach.
Why Join Kabhi B? 2025 is a landmark year for us as we enter a high-growth phase, expanding our footprint nationally and internationally. To drive this ambitious expansion, we are looking for a strategic and results-oriented Growth & Digital Marketing Leader to spearhead customer acquisition and brand awareness initiatives.
- Develop and execute a comprehensive growth marketing strategy focused on acquiring new customers and expanding brand awareness.
- Lead customer acquisition efforts across digital and offline channels, including performance marketing, content marketing, and strategic partnerships.
- Plan and execute integrated marketing campaigns leveraging Google Ads, Meta, LinkedIn Ads, display advertising, and email marketing.
- Oversee content creation for website, social media, email campaigns, and digital assets, ensuring alignment with brand messaging.
- Identify and manage influencer collaborations and strategic partnerships to enhance brand visibility and drive customer engagement.
- Implement and optimize marketing automation tools and CRM systems to enhance personalization and streamline customer acquisition.
- Analyze marketing performance metrics using tools like Google Analytics, making data-driven decisions to refine strategies.
- Collaborate with internal teams (sales, product development, and operations) to ensure a cohesive approach to customer acquisition.
- Stay ahead of industry trends, adopting new technologies and strategies to keep Kabhi B competitive in the D2C retail bakery space.
- Foster a culture of experimentation, continuously testing new approaches to improve marketing effectiveness.
- A data-driven marketer with a strong background in customer acquisition, particularly in D2C and FMCG brands.
- Proficient in digital marketing channels, but also open to exploring offline tactics such as PR, events, and experiential marketing.
- A strategic thinker with a hands-on approach, comfortable in fast-paced, dynamic environments.
- A problem-solver and doer, unafraid to build processes from scratch and navigate ambiguity.
- Strong collaborator, able to work cross-functionally with multiple teams to drive marketing success.
- Familiar with design tools like Canva, with a keen eye for branding and creative execution.
- 7+ years of marketing experience, with at least 3 years in D2C growth marketing focused on customer acquisition.
- Expertise in digital advertising (Google Ads, Meta Ads, LinkedIn Ads, etc.), social media marketing, content marketing, and CRM tools.
- Proven success in executing impactful marketing campaigns—we'd love to hear about your best work
- Strong analytical skills, with the ability to interpret data and translate insights into action.
- Bonus: Experience in the food industry, SaaS, or early-stage startups/MSMEs.
- Bonus: Exposure to product-led growth strategies.
If you're passionate about driving sustainable growth and want to play a key role in Kabhi B's expansion journey, we'd love to hear from you
Join us and help shape the future of Kabhi B Bakery.
