Manager - Digital Marketing

3 weeks ago

Chennai, Tamil Nadu, India Xerago Full time

Manager - Digital Marketing

- We are seeking a Digital Marketing Manager to lead and execute tailored digital marketing strategies for diverse client projects.

- This role requires a strong understanding of B2B and B2C digital marketing channels, campaign optimization, and client management.

- The ideal candidate will combine strategic thinking, creativity, and data-driven insights to deliver measurable results aligned with client objectives.

Roles and Responsibilities:

- Develop and implement comprehensive digital marketing campaigns across channels, including SEO, SEM, social media, email, and display advertising.

- Conduct client consultations to understand their business goals, target audiences, and marketing needs.

- Perform keyword research, optimize client websites, and implement on-page and off-page SEO strategies to improve organic visibility.

- Collaborate with the content team to create engaging, SEO-optimized content aligned with client objectives.

- Manage and optimize PPC campaigns on platforms such as Google Ads, LinkedIn, and Meta to maximize ROI.

- Conduct A/B testing, analyze campaign performance, and recommend actionable improvements for better conversions.

- Develop and execute tailored social media strategies to ensure audience engagement and brand consistency.

- Monitor social media trends, create interactive content, and address client-specific audience feedback.

- Prepare detailed performance reports, including traffic, conversions, and KPIs, for client presentations.

- Maintain regular communication with clients, providing updates, insights, and recommendations for ongoing campaigns.

- Analyze data using tools like Google Analytics and SEMrush to identify opportunities and optimize campaigns.

- Stay updated on the latest trends, tools, and technologies in digital marketing to implement innovative strategies.

- Work collaboratively with internal teams, including design, content, and development, to ensure timely and successful project Proven experience (minimum 3 years) managing digital marketing campaigns in B2B and B2C domains.

- Proficiency in tools such as Google Ads, Google Analytics, SEMrush, HubSpot, and social media management platforms.

- Strong project management skills with the ability to handle multiple client projects simultaneously.

- Excellent communication and presentation skills to explain complex ideas to clients and stakeholders effectively.

- Analytical mindset with a proven ability to interpret data, identify trends, and make data driven decisions.

- Experience in managing client expectations and consistently delivering on KPIs.

- Creativity, problem-solving abilities, and adaptability to cater to different industries and client needs.

(ref:iimjobs.com)

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