Eggoz - Assistant Brand Manager

3 weeks ago


Gurugram, India Nupa Technologies Pvt Ltd Full time

Key Responsibilities:- Campaign Execution: Assist in the execution of marketing campaigns (digital, ATL, BTL, activations), ensuring timely rollout across platforms.- Content & Creative Coordination: Work with agencies, designers, and vendors to deliver creatives, packaging design elements, and collaterals as per brand guidelines.- Market & Consumer Insights: Support consumer research by gathering on-ground feedback, tracking competitor activities, and preparing reports for the brand team.- On-ground Activations: Coordinate with sales and operations teams for in-store branding, events, sampling drives, and other consumer-facing activations.- Reporting & Analysis: Track campaign performance, sales impact, and brand health metrics; prepare MIS/reports for the brand team.- Brand Compliance: Ensure all communications, packaging, and touchpoints are consistent with Eggoz brand guidelines.- Vendor/ Agency Management: Liaison with vendors to ensure smooth operational synergies, vendor payments and deliveries.Key Metrics:- Ensure brand consistency across all touchpoints and drive brand growth through cross Drive revenue of specific projects and overall brand health- Maximise ROI by running marketing campaigns on all relevant platforms and devise platform specific strategiesWho are we looking for:- Master's degree in marketing or a related field with 2-4 years of Brand/ Marketing experience in FMCG/ Food Industry preferred- Prior exposure to digital and trade marketing will be an advantage- Strong analytical skills with expertise in market research and data-driven decision-making- Storytelling and communication skills (written and verbal)- Strong ability to write business, creative and media briefs- Creative thinker with a strategic mindset and problem-solving abilities- Experience managing brand campaigns across digital and traditional media- Team player, collaboration and stakeholder engagement skills (ref:iimjobs.com)



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