NamTech - Associate/Assistant Director - Marketing & Admissions

- Associate / Assistant Director of Marketing and Admissions at NAMTECH will provide strategic leadership across all marketing and admissions functions. - The role involves driving student recruitment, strengthening the institute's brand, and communicating NAMTECH's mission, vision, and academic excellence to both national and international audiences. - The incumbent will ensure enrolment targets are achieved while positioning NAMTECH as a premier institution for engineering, advanced manufacturing, and sustainability education.Key Responsibilities:- Develop and implement integrated marketing and admissions strategies aligned with institutional goals in engineering, advanced manufacturing, and sustainability.- Oversee admissions operations, including planning and executing campaigns to attract high-calibre students, ensuring a seamless and efficient admissions process.- Lead institutional communications across multiple channels - including outreach, digital campaigns, content marketing, social media, website, and affiliated platforms.- Mentor, guide, and manage the marketing and admissions teams, fostering collaboration and high performance across pan-India operations.- Collaborate with faculty, academic leaders, and external partners to highlight NAMTECH's strengths - including industry partnerships, curriculum relevance, and research initiatives.- Promote the university's brand nationally and internationally through traditional and digital platforms, including brochures, PR, and social media.- Conduct market analysis, track competitor benchmarks, and provide insights and data-driven reports to support institutional decision-making.- Oversee the development of marketing content that showcases program outcomes, placement success, research impact, and sustainability initiatives.- Build and maintain strong relationships with academic counsellors, feeder institutions, and industry stakeholders to strengthen the admissions pipeline.- Manage scholarship communications and outreach efforts to attract underrepresented and high-achieving students.- Ensure compliance with institutional policies, regulatory standards, and diversity initiatives, while maintaining data accuracy and integrity throughout the admissions process.Required Skills and Qualifications:- Advanced degree in Marketing, Business, Engineering, or a related discipline.- Preferably from a premium higher-education or not-for-profit institution in India.- Proven leadership experience in higher-education admissions and marketing, ideally within engineering or technology-driven programs.- Strong understanding of domains such as advanced manufacturing, sustainability, and technological innovation.- Demonstrated expertise in pan-India recruitment and understanding of regional dynamics and student behaviour.- Strong analytical and data interpretation skills to evaluate enrolment metrics, market trends, and campaign performance.- Excellent communication, team-building, and stakeholder management capabilities.- Experience leading multi-channel campaigns and managing diverse teams.- Proficiency with CRM platforms, admissions systems, and digital outreach tools.Impact and Outcomes:- Drive measurable growth in enrolments and elevate NAMTECH's reputation nationally and internationally.- Strengthen institutional diversity and inclusion within engineering and technology programs.- Advance NAMTECH's mission to develop next-generation talent for advanced manufacturing and sustainability leadership, contributing to India's goal of becoming a global manufacturing hub.- Foster a culture of innovation, data-driven decision-making, and service excellence within the marketing and admissions functions.Other Requirements:- Strategic mindset with a hands-on approach.- Willingness to travel extensively across India.- Passion for promoting high-impact academic programs in engineering, advanced manufacturing, and sustainability. (ref:iimjobs.com)