PPC Manager
3 weeks ago
JD FOr PPC Manager
4-5 Years’ Experience with Digital Marketing Agency Background
Work Location - Sec 63 Noida
Monday to Friday working
RESPONSIBILITIES:
- Participate in forming effective paid search strategies
- Launch and optimize various PPC campaigns
- Oversee accounts on search platforms (e.g. Google AdWords, Facebook, )
- Be involved in keyword selection and audience targeting
- Monitor budget and adjust bids to gain better ROI
- Track KPIs to assess performance and pinpoint issues
- Produce reports for management (e.g. dashboards)
- Write attractive and concise copy for adverts
- Suggest and develop new campaigns across multiple channels
- Maintain partnerships with PPC ad platforms and vendors
- Find ways to reduce risk of click fraud
- Find ways to show performance for low budget campaigns.
- Keep abreast of PPC and SEM trends
Requirements and skills
- Proven experience as a PPC Manager Experience in data analysis and reporting
- Knowledge of SEO and digital marketing concepts
- Familiarity with multiple platforms (e.g. AdWords, Facebook, ) is preferred
- Working knowledge of analytics tools (Google GA4, Microsoft Clarity and other tools.)
- Understanding of HTML and XML is a plus
- Proficient in MS Office (particularly Excel)
- Excellent communication skills
- Analytical thinking with strong math skills
- BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus
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