Company Description

Consumer Genius operates a variety of online comparison, e-commerce, and loan websites, providing unbiased and succinct information to empower consumers in making confident decisions. The company covers industries ranging from mortgage comparison platforms to personal loans, offering a wide spectrum of services.

Role Description

This is a full-time remote role for a Media Buyer at ConsumerGenius. The Media Buyer will be responsible for tasks such as media planning, media strategy, communication, and media buying. Their day-to-day activities will involve analyzing data, developing media strategies, and executing media buying activities.

Key Responsibilities

• Develop, launch, and manage comprehensive ad campaigns on Google Ads and Meta (Facebook/Instagram) networks.
• Conduct detailed keyword research to ensure optimal targeting and campaign alignment with client goals.
• Perform regular optimizations of campaigns to improve performance and meet client KPIs, such as CTR, conversion rates, and ROAS.
• Set up conversion tracking and troubleshoot tracking issues using tools like Google Tag Manager, Google Analytics, WordPress, Shopify, Meta, and Google Ads.
• Prepare and present reports on campaign performance, confidently explaining results and providing actionable insights to clients.
• Offer proactive recommendations to enhance campaign effectiveness and ensure client success.
• Continuously monitor and adjust campaigns to ensure KPIs are consistently met or exceeded.
• Collaborate with our PPC team to brainstorm ideas, share insights, and refine strategies.

Required Skills and Qualifications

• Proven experience in setting up and managing full-scale campaigns on Google Ads and Meta platforms.
• Strong ability in keyword research, ad targeting, and audience segmentation.
• Expertise in campaign performance analysis, optimization, and A/B testing.
• Experience with setting up conversion tracking using Google Tag Manager, Google Analytics, WordPress, Shopify, Meta, and Google Ads.
• Confidence in client communication, with the ability to present insights and recommendations clearly.
• Ability to adjust campaigns based on performance metrics to meet evolving client goals.
• Self-motivated, with the ability to thrive in a fast-paced, collaborative team environment.

Bonus Qualifications

• Google Ads and Meta certifications.
• Experience with other advertising platforms (, YouTube, programmatic networks).
• Familiarity with additional analytics tools like Data Studio or other reporting platforms.

Location: Surat, Ahmedabad, Delhi, Gurgaon, Mumbai, Noida, Banglore, Chandigarh

Employment Type: Full-time, In-Office