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Digital Marketing Specialist

2 months ago

Coimbatore, India Cobay Full time

About Cobay:


Cobay is a forward-thinking tech company specializing in the E-Commerce ecosystem. We are committed to delivering top-notch digital solutions and are seeking a talented Software Engineer to join our team. If you’re passionate about technology and thrive in a collaborative and agile environment, we encourage you to apply


Job Overview:

We are seeking a highly motivated and experienced Digital Marketing Specialist with a focus on Performance Marketing to join our team. The ideal candidate will have 1 to 2 years of hands-on experience in managing and optimizing digital marketing campaigns to drive measurable results.


Key Responsibilities:

  • Plan, execute, and optimize performance marketing campaigns across various digital channels, including Google Ads, Facebook Ads, Instagram, , and other platforms.
  • Analyze and report on the performance of campaigns, providing actionable insights and recommendations for improvement.
  • Manage budgets effectively to maximize ROI and achieve target KPIs.
  • Conduct A/B testing and other experiments to improve campaign performance.
  • Collaborate with the creative team to develop compelling ad copy and visuals.
  • Monitor industry trends and competitor activities to identify new opportunities and best practices.
  • Utilize data analytics tools to track and measure campaign performance.
  • Work closely with other marketing team members to align strategies and ensure cohesive execution.
  • Develop and maintain strong relationships with external partners, such as agencies and vendors.


Qualifications:

  • Bachelor’s degree in Marketing, Business, or a related field.
  • 1 to 2 years of experience in digital marketing with a strong focus on performance marketing.
  • Proven track record of managing and optimizing PPC campaigns across multiple platforms.
  • Proficiency in using digital marketing tools and platforms (e.g., Google Analytics, Google Ads, Facebook Business Manager, etc.).
  • Strong analytical skills and the ability to interpret data to make informed decisions.
  • Excellent written and verbal communication skills.
  • Ability to work independently and as part of a team.
  • Strong organizational skills and attention to detail.


Preferred Qualifications:

  • Experience with marketing automation tools.
  • Knowledge of SEO and content marketing strategies.
  • Certification in Google Ads or Facebook Blueprint.