Growth Marketer

4 weeks ago

Bengaluru, Karnataka, India Aerchain Full time

Own Aerchain's analyst‑ and partner‑led growth engine—from relationship strategy to training to co‑marketing execution—turning third‑party influence into qualified pipeline.

Appear in any leading recommendation chart.

Measurable goals

  • Generate % of net‑new pipeline each quarter from analyst and partner channels (SQL value & count)
  • Launch and optimise analyst / partner campaigns, to improve conversion

Collaborates with Product Marketing, Demand Gen, Sales, RevOps, AEs to figure out the messaging, ICPs, pitch, training collaterals, MQL growth, etc.

Key ownership areas:

  • Develop and execute analyst briefing and briefing follow‑up plan
  • Build joint GTM playbooks and campaigns with ISVs, SIs, and channel partners
  • Build a partnership program for different market segments
  • Run training kits, and onboarding kits: messaging, sales decks, personas, positioning guides, pitch enablement, etc
  • Build relationships with analysts
  • Maintain analyst & partner pipeline dashboards with RevOps
  • Identify and prioritize partners by type (tech, channel, SIs) based on ICP overlap, market access, and influence potential.
  • Define tiers (gold/silver/etc.), co-marketing benefits, referral programs, training workshops, incentives, and lead-sharing structure.
  • CRM maintenance regarding partnership leads

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