Brand Consultant

2 weeks ago

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JOB TITLE: Brand ConsultantQUALIFICATION: MBA Marketing (3-7 years of Brand Management experience)INDUSTRY: RETAIL/FMCG/REAL ESTATELOCATION: CHENNAI - FULL-TIME POSITIONNO OPTION FOR WORK FROM HOME /FLEXI WORKINGSKILLS:● Must possess strong analytical, problem-solving and project management skills.● Should have sufficient computer proficiency.● Should be a good presenter with good command over written and spoken English● Prioritize projects with little supervision and meet tight deadlines.JOB DESCRIPTION● Performing market analysis and analyzing research findings● Create marketing campaigns based on market and consumer insights● Creating Annual Marketing Plan and ensuring the implementation of the same.● Regular end-consumer interactions and documentation● Regular competition analysis to keep tabs on the competition’s communication andpromotions.● Driving/guiding external creative/advertising/website agencies (online & offline) with theright brief and insights● Conducting and collecting product feedback from trade partners end-consumers andrelaying the information in a consumable manner to the management.● Be the single point of contact for all data, by collecting data and information from client,libraries and other sources● Spearheading offline activations (eg: parks, malls, residential communities, etc.) byworking with agencies and client teams.● Provide insights on the on-ground activities done by the competition● Proactively keep tabs on new product launches and category innovations● Maintain a rapport with sales team, trade partners, to gain more insights into consumersentiments.● Conduct periodic market visits.● Constantly keep an eye out for newer promotional avenues.● Interviewing clients, customers, competitors and working with client in a teamenvironment● Communicating team findings and ideas to the client● Participating in and leading brainstorming sessions● Developing and testing hypothesis about clients’ issues● Meeting with team members to develop work plans and lay out project strategy● Planning and conducting online and field research at client site and in marketBEHAVIOURAL TRAITS● Self-starter and pro-active● Exhibit willingness to resolve problems.● Flair for dealing with people

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