
Social Media Content Creator
4 weeks ago
Content Strategy & Creation
- Develop and execute platform-specific content calendars (Instagram, Facebook, YouTube, Pinterest, LinkedIn)
- Create engaging content formats: posts, reels, stories, video shorts, blogs, infographics, and carousel posts
- Collaborate with designers and copywriters to maintain brand style and tone
Community Engagement
- Monitor comments, messages, and mentions to interact with our audience in real time
- Implement engagement tactics like polls, Q&A sessions, and user-generated content campaigns
Campaigns & Collaborations
- Launch seasonal campaigns aligned with travel trends, holidays, and promotions
- Collaborate with influencers, travel bloggers, and partners for content direction, takeovers, or co-branded stories
Analytics & Optimization
- Track performance metrics (reach, engagement, follower growth, conversions)
- Use insights to optimize content strategy and improve ROI
- Report on content performance and suggest improvements across platforms
Trendspotting & Innovation
- Stay updated on social media trends, algorithm changes, and emerging content formats
- Explore creative formatsAR filters, UGC contests, interactive featuresto engage 2-4years of experience in social media content creation (preferred in travel / lifestyle domain)
- Strong writing, storytelling, and visual editing skills (video/photo editing tools like Canva, Lightroom, Premiere Pro)
- Proficiency with social media platforms best practices and analytics tools (e.g., Meta Business Suite, Creator Studio)
- Creative mindset with an eye for detail and emerging trends
- Excellent English communication skills; additional languages like Hindi are a plus
Why Join TripFactory?
- Be the voice of a leading travel brand
- Work in a creative, collaborative, and travel-loving environment
- Shape content that inspires real journeys and memories
- Growth opportunities in marketing and digital communications
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