Digital Marketing Manager
1 month ago
Job description
MINIMUM 3-5 YEARS PROVEN EXPERIENCE IN HANDLING GOOGLE AD ACCOUNTS
Search and Shopping ads
Morning shift - 5.30 am - 2 pm
Work from office.
EXCELLENT SALARY
Office location: NUNGAMBAKKAM, Chennai.
You will be responsible for managing a diverse range of paid campaigns primarily focusing on Google Ad-words which will include
- Google Ads,
- Google Shopping Ads
- Re-marketing / Display Advertising
Experience and Skills
- Proven 2+ years of SEM experience and success managing PPC campaigns across Google Ads
- Experience with managing clients in an agency environment and managing large budgets.
- Experienced in optimizing campaigns based on performance KPIs, and CPA across both search ads and shopping ads.
- Technical knowledge of tracking and tags/pixels. Experience using Google Tag Manager is an advantage
- Strong in analytics and data analysis and able to draw valuable insights from the data and present this to the client.
- Ability to manage budgets across multiple campaigns and accounts
- Exceptional time management, attention to detail, and prioritization skills.
- Strong communication skills both written and verbal.
- Google Ads & Analytics certification will be a bonus
The role requires the successful candidate to:
- Setup, manage, and optimize campaigns on Google Ads,
- Effectively scale Google Ad spend, while maintaining a positive ROI
- Create strategy across channels, outlining opportunities for Search, Display, YouTube, and Programmatic.
- Review analytics to identify areas of opportunity
- Utilize conversion rate optimization tactics (Eg: split-testing) to maximize performance.
- Correspondence with clients, delivering strategic advice & performance reporting
- Prepare performance analysis reports and make recommendations for corrective modifications with a view to ongoing optimization.
- Educate clients on our strategies and tactics.
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