Digital Marketing Specialist

2 weeks ago


Chennai, India Humani Media Full time

Job description


The ideal candidate will oversee the online marketing strategy for the organization by planning and executing digital marketing campaigns. This candidate will launch advertisements and create content to increase brand awareness. This candidate will have previous marketing experience and be able to monitor the company's social media presence.



Responsibilities


Design, maintain, and supply content for the websites

Formulate strategies to build lasting digital connection with customers

Monitor company presence on social media

Launch advertisements to increase brand awareness

Build, plan and implement the overall digital marketing strategy

Stay up to date with the latest technology and best practices

Manage all digital marketing channels

Measure ROI and KPIs

Prepare and manage a digital marketing budget

Manage and improve online content, considering SEO and Google Analytics

Build an inbound marketing plan

Forecast sales performance trends

Monitor competition and provide suggestions for improvement



Qualifications


Min. 2 years of experience as a Digital Marketing Executive

Good knowledge of all different digital marketing channels

Good knowledge and experience with online marketing tools and best practices

2 years of hands-on experience with SEO/SEM, Google Analytics and Software

Familiarity with web design

Critical thinker and problem-solving skills

Good time-management skills

Great interpersonal and communication skills

Excellent understanding of digital marketing concepts

Experience with business to customer social media and content generation

Strong creative and analytical skills


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