Salesforce Developer

Job Title:Salesforce Full-Stack Developer (SFDC + SFMC + SFCC + Data Cloud) Location:Noida Sec-88 Experience Required:2–5 years Industry:Fashion / E-commerce / D2C/ IT Employment Type:Full-Time Working Days:Monday to Saturday Shift Timing:10-6:30 PMAbout Sotbella: Sotbellais a new-age fashion and lifestyle brand committed to celebrating individuality, self-expression, and affordable luxury. With trend-forward collections and a strong focus on quality, creativity, and customer experience, Sotbella is quickly emerging as a favorite among Gen Z and millennial audiences. Our mission is to empower bold, confident, and fashion-forward individuals by bringing global fashion trends to their doorstep.Salesforce Full-Stack Developer (SFDC + SFMC + SFCC + Data Cloud) Role Overview We are looking for a highly skilledSalesforce Full-Stack Developerwith expertise acrossSalesforce Data Cloud (SFDC), Salesforce Marketing Cloud (SFMC), and Salesforce Commerce Cloud (SFCC) . The role requires strong technical development skills, cross-cloud integration knowledge, and the ability to translate business needs into scalable Salesforce solutions. The ideal candidate will have experience inSalesforce Core Development (Apex, LWC, APIs) ,Marketing Cloud campaigns & personalization ,Commerce Cloud storefront development , andData Cloud integrationsto deliver seamless, personalized customer experiences.Key Responsibilities 1. Salesforce Core Development (SFDC) Design, develop, test, and deploy solutions usingApex, Visualforce, Lightning Web Components (LWC), and Flow . Configure custom objects, fields, record types, page layouts, and validation rules. Develop and maintainREST/SOAP APIsfor third-party integrations (ERP, CMS, Payment Gateways). Implementbatch processes, triggers, and schedulersfor business automation. Ensure scalability, performance, and adherence to Salesforce best practices.2. Salesforce Marketing Cloud (SFMC) Build and managemulti-channel campaigns(Email, SMS, WhatsApp, Push). UseJourney BuilderandAutomation Studiofor lifecycle management and recurring jobs. Create personalized campaigns withAMPscript, SSJS, Dynamic Content, and SQL queries . Manageaudience segmentationusing Data Designer, Contact Builder, and Data Extensions. Integrate SFMC withCommerce Cloud, Service Cloud, and Data Cloud . Ensure compliance withGDPR, CAN-SPAM, and data privacy laws . Monitor deliverability, IP reputation, bounce rates, and inbox placement.3. Salesforce Commerce Cloud (SFCC) Develop, customize, and optimize storefronts usingSFRA (Storefront Reference Architecture) . ConfigureBusiness Managerfor catalogs, products, pricing, promotions, and content slots. Buildcustom cartridgesand integrate with OMS, ERP, and CRM systems. Work withOCAPI/SCAPI APIsfor storefront and external integrations. Optimizesite performance, SEO, and mobile responsiveness . ImplementEinstein AIfeatures (recommendations, predictive sort, personalization).4. Data Cloud & Cross-Cloud Integrations ConnectData Cloudto unify customer data from multiple touchpoints. Build real-time audience segments foractivation in SFMC and SFCC . Ensure smooth data pipelines withMuleSoft, Salesforce Connect, or custom APIs . Conductdata cleansing, deduplication, and transformation . EnableEinstein AI insightsfor personalization and predictive analytics.5. CI/CD, Testing & Deployment Write unit tests with>85% code coverage . Manage sandbox-to-production deployments using DevOps tools and change management best practices. Contribute totest automation frameworksfor regression and UAT cycles.6. Collaboration, Documentation & Innovation Work closely withproduct managers, analysts, designers, and marketing teams . Prepare and maintaintechnical documentation, user guides, and data dictionaries . Train internal teams on Salesforce features and best practices. Stay updated withSalesforce releases, new features, and AI/Einstein enhancements . Proactively suggest improvements to increase efficiency, personalization, and ROI.Interested candidates directly share the cv on ishpreet@sotbella.com /hr@sotbell.com and directly connect on 9773981620/9667976992