SEO Off-Page Specialist

2 days ago


Gurgaon Division, India Zafify Full time

Position: SEO Off-Page Specialist Location: Noida, India (Remote) Experience Required: 0.5 – 1+ year Role Overview We are seeking a detail-oriented and results-driven SEO Off-Page Specialist with hands-on experience in building authority, improving search rankings, and driving organic growth through effective off-page strategies. The ideal candidate should have a strong understanding of link-building techniques, digital PR, outreach, and SEO best practices. Key Responsibilities Plan and execute off-page SEO strategies to improve domain authority and keyword rankings. Perform high-quality link-building, including guest posting, blogger outreach, broken link building, resource link building, etc. Identify and collaborate with industry influencers, bloggers, and webmasters for link placements. Conduct competitor backlink analysis and implement strategies to acquire similar or better links. Manage and track link-building campaigns using tools like Ahrefs, SEMrush, and Google Search Console. Monitor backlink profile health and disavow toxic or spammy links when necessary. Prepare and present monthly SEO performance reports highlighting progress, challenges, and opportunities. Required Skills & Qualifications 0.5 – 1+ year of professional experience in Off-Page SEO. In-depth knowledge of link-building strategies and off-page techniques. Strong familiarity with SEO tools such as Ahrefs, Moz, SEMrush, Screaming Frog, Google Analytics, and Search Console. Understanding of search engine algorithms, ranking factors, and Google guidelines. Excellent research, communication, and outreach skills. Ability to analyze and interpret backlink data and SEO metrics. Experience working with content, outreach emails, and relationship building.



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