Brand Communications Manager

7 days ago

New Delhi, India OFRIDA Full time

Drives external growth — collaborations, stores, pop-ups — and converts in-store walk-ins at Chhatarpur.Role DescriptionReports to: FounderKey ResponsibilitiesManage store & pop-up communication, retailer follow-ups, and contracts.Handle walk-in customers at Chhatarpur studio; record, bill, and report conversions.Lead influencer tie-ups and press mentions with Merchandiser.Coordinate content days with Social-Media & Marketing teams.Maintain CRM database and follow-up logs.KPIsKPI TargetWalk-in conversion rate ≥30 %Store / pop-up partnerships 3–4 per monthInfluencer / PR tie-ups 2 per monthLead follow-up closure rate ≥15 %Customer satisfaction rating 9/10CRM updates 100 % weeklyQualifications- Strong skills in Communication and Strategic Communications - Expertise in Brand Management and Integrated Marketing - Proven ability to manage multiple projects efficiently - Experience with analyzing market trends and applying insights to strategies - Bachelor’s degree in Marketing, Communications, Retail Management, or a related field - Proficiency in creating creative, compelling, and brand-aligned content

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