Director - Email Marketing

1 month ago

Thiruvananthapuram, India Mig Staffing Full time

We are looking for a Qualified candidate with Email Marketing Background

Key Campaigns:

- Identify customer pain points and ideate innovative solutions to enhance user experiences.

- Develop and execute user-driven campaign strategies informed by ongoing insights.

- Monitor and analyze email performance metrics, with a focus on audience segmentation, list ingestion, and automation accuracy.

- Implement anomaly detection procedures to maintain email deliverability and operational continuity.

Personalization at Scale:

- Harness marketing automation, behavioral data, and ML-based techniques to craft highly personalized, scalable email marketing experiences.

Experimentation & Optimization:

- Design and implement iterative testing plans to improve campaign effectiveness continually.

- Analyze trends and extract actionable insights to refine strategies and share learnings organization-wide.

Data-Driven Growth:

- Drive key performance metrics, including MQLs, SQOs, pipeline, and revenue.

- Report performance metrics on a regular cadence and optimize campaigns to exceed targets.

Cross-Functional Collaboration:

- Build strong relationships with senior leaders across product, engineering, compliance, marketing, and partner teams to ensure alignment between email marketing and broader business goals.

- Influence cross-functional roadmaps and strategies to integrate email marketing needs into product, marketing, and technical 10-15 years of expertise in email marketing, with at least 3 years in a leadership role.

- Proven experience designing and executing data-driven email marketing strategies at scale.

Technical Expertise:

- In-depth understanding of email technology, including webhooks, APIs, and ETLs.

- Strong ability to articulate and manage technical requirements with Product, Engineering, and Data Science teams.

Analytical Acumen:

- Advanced analytical skills to interpret data trends and derive actionable insights for continuous optimization.

- Expertise in driving experimentation roadmaps to achieve measurable improvements.

Industry Knowledge:

- Deep understanding of the email landscape, including deliverability, privacy regulations (e.g., GDPR, US Privacy policies), and growth marketing concepts such as attribution and incrementality.

Leadership Skills:

- A self-starter with the ability to manage both strategic initiatives and tactical workstreams with minimal oversight.

(ref:iimjobs.com)

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