Social Media Manager

3 weeks ago

Kottayam, India Social Brandinn Full time

Company Description Social BrandInn is a creative content agency that empowers entrepreneurs, creators, and businesses to excel in the digital space through stunning visuals, engaging videos, and compelling storytelling. We craft high-quality content and ads that enhance brand identity and drive organic growth across Instagram, YouTube, and Facebook. Our diverse portfolio includes successful collaborations with brands in hospitality, fashion, fitness, and more, creating viral, high-impact content. At Social BrandInn, we transform your vision into captivating content that elevates social media presence. Role Description This is a full-time on-site role for a Social Media Manager located in Gwalior. The Social Media Manager will be responsible for developing and implementing social media strategies, managing social media accounts, creating engaging content, monitoring social media channels, and optimizing social media performance. The role will also involve collaborating with the creative team to align social media activities with overall marketing strategies. Qualifications Proficiency in Social Media Marketing and Social Media Optimization (SMO)Strong Communication skillsExperience in developing and implementing Content StrategyExcellent Writing skillsAbility to analyze social media performance metricsCreative thinking and problem-solving skillsExperience in managing social media accounts for various brands is a plusBachelor's degree in Marketing, Communications, or related fieldKey ResponsibilitiesConduct monthly meetings/discussions with clients to understand requirements, campaign objectives, and upcoming brand goalsResearch and analyze trends, content ideas, and references to create strategies aligned with each client’s goals and audienceDevelop and present a monthly content strategy (calendar, themes, and campaign ideas) for client approvalCoordinate with the production team to plan, schedule, and execute content shootsAttend and manage shoot days to ensure smooth execution and alignment with the planned strategyManage and oversee clients’ social media pages (Instagram, Facebook etc.), including posting, engagement, and monitoring performanceTrack, analyze, and report on content performance and campaign results with insights and recommendations for improvementStay updated with industry trends, platform updates, and competitor activities to keep strategies relevant and impactfulFoster strong client relationships through regular communication and proactive strategy suggestions.RequirementsProven experience as a Social Media Manager, Content Strategist, or similar roleStrong understanding of social media platforms, algorithms, and content trendsExcellent skills in content planning, strategy presentation, and client communicationAbility to coordinate with creative and production teams for high-quality content creationStrong project management and organizational skills to handle multiple clients at onceCreative mindset with the ability to think of engaging campaigns and storytelling approachesKnowledge of analytics tools and reporting (Meta Business Suite, Instagram Insights, etc.)

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