Product Marketer

1 week ago

New Delhi, India Helixo Full time

Location: Onsite, Kochi (Kerala) // Hybrid FlexibilityExperience: 2–5 years in B2B SaaS / Product-led Growth / D2C/E-commerce/ShopifyAbout UsHelixo is a bootstrapped, profitable SaaS company on a mission to build the Apple ecosystem of Shopify apps -- AI-first products so seamless and loved, they become the operating system for e-commerce.Our flagship app UFE.ai (Upsell Funnel Engine) powers 34,000+ merchants worldwide, including brands like Decathlon, Nykaa, and Bellavita, helping them generate over $120M in extra revenue.Now, we’re on a mission: MUGA - Make UFE Great Again. We’re on a mission of expanding our ecosystem, and aiming for a $1Billion merchant impact in 3 years.We need a Growth/Product Marketer who can fuel this rocketship.What You’ll Do (Key Responsibilities)- Growth Experiments: Design, launch, and analyze growth loops across acquisition, activation, and retention. - Product-Led Growth: Turn product usage into marketing → in-app nudges, onboarding flows, case studies, referral loops. - Content & Storytelling (Articles/Podcast): Craft high-converting landing pages, product updates, LinkedIn campaigns, and customer stories. - Demand Generation: Run growth campaigns (organic + paid) that bring high-intent Shopify merchants into our funnel. - Community & Brand: Engage in Shopify/D2C ecosystems (Slack groups, LinkedIn, communities) to build Helixo’s presence. - Metrics & Analytics: Own dashboards for installs, conversions, churn, and revenue impact — always be measuring. - Cross-Functional: Work with Product, Support, and Design to align growth strategies with product roadmap.Must-Have Skills- 2–5 years in SaaS growth marketing/ product marketing (preferably B2B or Shopify ecosystem). - Strong understanding of growth funnels, lifecycle marketing, and A/B testing. - Experience with content + distribution (LinkedIn, SEO, newsletters, case studies). - Solid grip on analytics tools (Posthog, GA4, Mixpanel, Hotjar, or similar). - Ability to translate product features into customer value stories. - Clear writing & structured communication.Bonus Points- Past experience in Shopify apps / D2C SaaS / e-commerce tech. - Hands-on with email automation, Crisp Chat, or similar CRM tools. - Basic Figma / design skills for quick experiments. - Experience with referral programs, affiliate growth, or community marketing.What We’re NOT Looking For- “Social media poster” mindset without growth strategy. - Campaign runners who can’t measure or optimize. - Idea-people with no execution speed. - Execute just tasks which are assignedWhat You’ll Get- Zero micromanagement: Full ownership of growth roadmap. - High visibility: Direct impact on installs, retention, and $1B merchant journey. - Startup velocity: Experiment fast, learn faster. - Long-term upside: Be part of a founder-led rocketship, with future leadership opportunities.How to ApplySend your resume + a 2-min Loom video answering:- One growth campaign/experiment you’re proud of → what was the outcome? - If you joined Helixo tomorrow, what’s the first growth lever you’d test for UFE.ai?Send email to join@helixo.coSubject: I’m your Growth Marketer // [Your Name]At Helixo, growth isn’t a department - it’s our core of momentum. If you live and breathe growth loops, experiments, and customer obsession, we’d love to talk.

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