Product Marketer

Title: User Acquisition & Product Marketing ManagerLocation: RemoteExp: Minimum 5yrs in SAAS based B2C domain onlyWe’re seeking a results-driven User Acquisition & Product Marketing Manager to lead the go-to-market, growth, and user acquisition strategy for a new product launch—a new platform that connects consultants and clients seamlessly in an open, flexible ecosystem.This is a high-impact role suited for someone with a solid grasp of SaaS and B2C marketing, who thrives on working cross-functionally and executing campaigns with creativity, speed, and data-driven precision.Must-Haves- Strong understanding of SaaS product marketing, user acquisition, and early-stage GTM strategies - Proven track record of launching products and driving scalable user growth - Excellent communication, storytelling, and stakeholder management skills - Familiarity with growth tools for campaign automation, analytics, and engagement - Ability to balance strategy and execution, with hands-on experienceKey ResponsibilitiesPositioning & Messaging- Develop clear, compelling product positioning and messaging frameworks - Define and refine target personas, key use cases, and value propositions - Craft end-to-end go-to-market strategies aligned with product goalsUser Acquisition & Growth- Lead multi-channel campaigns to acquire and retain users - Run targeted outreach through email, LinkedIn, social, and referral programs - Build and execute referral and incentive programs to fuel organic growth - Collaborate with content creators, influencers, and partners to expand reach - Identify and deploy growth tools to optimize performanceContent & Campaign Execution- Own product-aligned content strategy across web, social, and email - Produce and manage marketing assets including videos, product explainers, and walkthroughs - Support the creation of landing pages, email sequences, and onboarding contentProduct Launches & Feature Rollouts- Lead product and feature launches in collaboration with product, design, and engineering - Develop launch plans, internal enablement material, and promotional content - Ensure coordinated execution and alignment across teamsSales & Customer Enablement- Partner with sales, support, and success teams to create collateral - Provide marketing assets such as FAQs, decks, one-pagers, and scripts - Align marketing communication with user journey touchpointsCustomer Insights & Market Research- Gather market intelligence and user feedback to shape campaigns and messaging - Track trends, competitive positioning, and behavioral patterns across regions - Provide insights that influence product development and marketing strategyWeb, App & Campaign Support- Coordinate with web and growth teams to optimize messaging across platforms - Oversee content for app stores, SEO/SEM, and digital marketing channels - Support A/B testing and conversion rate optimizationAnalytics & KPI Ownership- Monitor metrics like CAC, retention, activation, engagement, and referrals - Analyze acquisition funnels and campaign performance - Share actionable reports and insights with leadership and stakeholdersBudget Forecasting & ROI- Forecast marketing budgets across campaigns and channels - Optimize spend for efficiency and high return on investment - Recommend tools and platforms to streamline operationsWhat You Bring- Entrepreneurial mindset with hands-on execution skills - Analytical rigor and data-driven decision making - Familiarity with user behavior psychology, both B2C and B2B - A proactive, collaborative approach to working with cross-functional teams