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Manager - Retention & Growth

2 months ago

Bikaner, India CashKaro.com Full time

CashKaro: Founded in April 2013 by Swati & Rohan Bhargava, CashKaro is India’s largest Cashback and Coupons platform with over 20 million registered users, backed by the esteemed Mr. Ratan Tata and leading VC firms including Kalaari, Korea Investment Partners, and Affle (which successfully raised 130 Crores INR in Series C funding in November 2022). With a revenue run rate of 200-250 Crores INR, we are on a trajectory to become the next Indian unicorn.

CashKaro serves as the ultimate destination for savings on online shopping, offering members the ability to compare prices, earn extra cashback, and access free coupons from over 1000 e-commerce sites, including industry giants like Flipkart, Amazon, Tata CliQ, Myntra, and Nykaa Fashion. Our dynamic work environment encourages creativity and effective teamwork, rewarding our employees for their contributions. Our relatively flat management structure enables our team to play a pivotal role in shaping our business.

CashKaro continues its rapid expansion and is constantly seeking exceptional, pioneering individuals who share our passion and commitment to realize our vision. This is an exciting moment to join our company and be a part of something truly extraordinary.


Key Responsibilities: -

Responsible for owning retention of user cohorts, minimizing churn and improving LTV:

The core ownerships areas will be:

Strategy: Work with team to determine a clear strategy for user Retention and lifecycle management

Creative + Messaging: Work with creative team to design the messaging, content and creative angle for the engagement and revenue boosting campaigns

Lifecycle Management: Work with teams to determine user lifecycle and take concrete steps for plugging the gaps - own Activation, Retention, Revenue and Referrals

Execution: Should be hands-on in setting up campaigns and experiments, landing pages, emails etc.

Monitoring on campaign impact: Daily monitoring and optimizing of the campaigns - win an inch everyday attitude

Data obsession: Review the data daily to determine next course of action

Scale: Build for scale


Desired Skills and Experience: -

- Have complete exposure to build automation journeys / segmentation / personalization in Clevertap or similar tools.

- Data driven decision making- complete understanding of retention cycle & metrics & ROI.

- Proven project deliverables which drove ROI

- Should be from B2C industry

- Experience: 3-8 years of relevant experience.

- Communication: Excellent written & verbal communication skills in English | Can effectively express his/her thoughts | Great people skills

- Should be comfortable with tools like

  • Clevertap or MoEngage
  • Email Marketing



Why Join Us:

1. Start-up Environment - Work with a passionate and energetic team that is driven by hustle, comradeship, and togetherness

2. Compensation & Benefits – Best-in-class salaries to highly competitive ESOPs along with great learning work environment, we offer you a place full of opportunities to customize your career trajectory

3. An Environment for Innovation - We create a culture for innovation by giving an employee the prowess to create, make and innovate.

4. We've got you covered - From medical insurance, well-defined policies to flexi WFH options, scrumptious lunch to some amazing learning and development sessions- we've got your back

5. Cool Perks – Come and get to join us for in-house events, team outings, dinner catchups, and much more.


Ensuring a Diverse and Inclusive workplace where we learn from each other is core to CK's value. CashKaro.com and EarnKaro.com are Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.

CashKaro.com and EarnKaro.com will not pay any third-party agency or company that does not have a signed agreement with CashKaro.com and EarnKaro.com.

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