Kanerika - Brand & PR Analyst - Relations Marketer

1 day ago

Hyderabad, India Kanerika Software Private Limited Full time

What You'll Own:Media Relations & PR:- Cultivate relationships with top-tier journalists and editors across AI, automation, and enterprise tech.- Pitch and land coverage in outlets like Forbes, VentureBeat, TechCrunch, CIO.com - plus specialized trade media.- Secure executive interviews, op-eds, and commentary placements that elevate leadership visibility.- Move fast on trends and newsjacking to get Kanerika's voice into timely conversations.Analyst Relations (Tier-1 + Boutique + Niche):- Build relationships with Gartner, Forrester, IDC and boutique/niche/regional firms.- Land Kanerika in influential reports - from MQs to specialized deep-dives.- Run sharp, story-driven analyst briefings (no "reading the slides").- Track insights from analysts and use them to strengthen positioning.Thought Leadership & Executive Visibility:- Position Kanerika's leaders as go-to voices in AI, data, and automation.- Develop bylined articles, speaking engagements, and media commentary pipelines.- Ensure leadership consistently shows up in analyst briefings, media interviews, and partner platforms.Partnership PR Amplification:- Leverage alliances with Microsoft, Databricks, AWS, and others for joint media opportunities, co-branded events, and analyst mentions.- Turn partner wins into stories that build Kanerika's credibility and visibility.Awards & Recognition:- Target awards that strengthen credibility in AI, analytics, and automation.- Craft submissions with compelling narratives that stand out.- Amplify wins across PR, sales enablement, social, and brand channels.Brand Narrative & Positioning:- Refine Kanerika's story for analysts, press, partners, and prospects.- Differentiate us in the noisy "AI + analytics" market with clarity and honesty.- Keep messaging sharp, human, and jargon-free.What You've Done Before:- 6-8+ years in B2B tech marketing, ideally SaaS/AI/data/automation.- Built and scaled partner co-marketing programs (Microsoft, Databricks, AWS experience a plus).- Planned and executed partner-driven events with measurable pipeline outcomes.- Created case studies, co-branded content, and award submissions that landed.- Collaborated with sales and partner teams globally across time zones.Who Thrives Here?1. Ecosystem-minded: You think in terms of partnerships, not just campaigns.2. Connector: You turn Microsoft and Databricks introductions into lasting joint wins.3. Storyteller: You craft narratives that make partners proud to feature Kanerika.4. Operator: You run events and campaigns that look seamless - even if backstage is chaos.5. Experimental: You test new formats and creative ideas, not just "the usual booth."6. Global thinker: You see every event and alliance as a chance to extend Kanerika's reach worldwide. (ref:iimjobs.com)

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