Brand, Pr

3 days ago

Hyderabad, India Kanerika Inc Full time

What You’ll Own Media Relations & PR - Cultivate relationships with top-tier journalists and editors across AI, automation, and enterprise tech. - Pitch and land coverage in outlets like Forbes, VentureBeat, TechCrunch, CIO.Com — plus specialized trade media. - Secure executive interviews, op-eds, and commentary placements that elevate leadership visibility. - Move fast on trends and newsjacking to get Kanerika’s voice into timely conversations. Analyst Relations (Tier-1 + Boutique + Niche) - Build relationships with Gartner, Forrester, IDC and boutique/niche/regional firms. - Land Kanerika in influential reports — from MQs to specialized deep-dives. - Run sharp, story-driven analyst briefings (no “reading the slides”). - Track insights from analysts and use them to strengthen positioning. Thought Leadership & Executive Visibility - Position Kanerika’s leaders as go-to voices in AI, data, and automation. - Develop bylined articles, speaking engagements, and media commentary pipelines. - Ensure leadership consistently shows up in analyst briefings, media interviews, and partner platforms. Partnership PR Amplification - Leverage alliances with Microsoft, Databricks, AWS, and others for joint media opportunities, co-branded events, and analyst mentions. - Turn partner wins into stories that build Kanerika’s credibility and visibility. Awards & Recognition - Target awards that strengthen credibility in AI, analytics, and automation. - Craft submissions with compelling narratives that stand out. - Amplify wins across PR, sales enablement, social, and brand channels. Brand Narrative & Positioning - Refine Kanerika’s story for analysts, press, partners, and prospects. - Differentiate us in the noisy “AI + analytics” market with clarity and honesty. - Keep messaging sharp, human, and jargon-free. What You’ve Done Before - 2-5 years in B2B tech marketing, ideally SaaS/AI/data/automation. - Built and scaled partner co-marketing programs (Microsoft, Databricks, AWS experience a plus). - Planned and executed partner-driven events with measurable pipeline outcomes. - Created case studies, co-branded content, and award submissions that landed. - Collaborated with sales and partner teams globally across time zones. Who Thrives Here? 1. Ecosystem-minded: You think in terms of partnerships, not just campaigns. 2. Connector: You turn Microsoft and Databricks introductions into lasting joint wins. 3. Storyteller: You craft narratives that make partners proud to feature Kanerika. 4. Operator: You run events and campaigns that look seamless — even if backstage is chaos. 5. Experimental: You test new formats and creative ideas, not just “the usual booth.” 6. Global thinker: You see every event and alliance as a chance to extend Kanerika’s reach worldwide.

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