Aurolab - Manager - Digital Marketing

3 weeks ago

Chennai, Tamil Nadu, India AUROLAB TRUST Full time

- We're seeking a skilled Digital Marketing Manager to develop and execute online marketing strategies that drive sales, engagement, and brand awareness for our medical equipment products.

- The ideal candidate will have experience in the medical technology industry and a proven track record of success in digital marketing.

About the Role:

The Digital Marketing Manager will be responsible for creating and implementing comprehensive digital marketing plans to achieve business objectives.

Responsibilities:

Develop Digital Marketing Strategies:

- Create and implement comprehensive digital marketing plans to achieve business objectives.

- Conduct market research, analyze industry trends, and identify growth opportunities.

Manage Digital Channels:

- Oversee company website, social media, email marketing, and other digital platforms.

- Ensure all digital channels are aligned with brand guidelines and regulatory requirements.

Content Creation and Management:

- Develop and curate high-quality content for digital channels ( product information, case studies, thought leadership pieces).

- Collaborate with cross-functional teams ( product management and sales) to ensure content accuracy and relevance.

- Search Engine Optimization (SEO) and Search Engine Marketing (SEM):.

- Implement SEO strategies to improve website visibility and search engine rankings.

- Manage SEM campaigns ( Google Ads) to drive targeted traffic and conversions.

Social Media Management:.

- Develop and execute social media strategies to engage healthcare professionals, customers, and other stakeholders.

- Monitor and respond to online comments, questions, and concerns in a timely manner.

Email Marketing and Lead Generation:

- Create and execute email marketing campaigns to nurture leads and drive conversions.

- Develop lead generation strategies to capture and qualify leads.

(ref:iimjobs.com)

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