Performance Marketing Executive

1 month ago

Mumbai, India TVA group Full time

Company Description

TVA (The Voice Authority) is an advertising, content production and design agency based in Mumbai. Our mission is to drive human progress and advancement through effective communication, storytelling, and human-centric design. We specialize in video content production, marketing, strategy, and partnerships. Our expertise is trusted by organizations such as Flipkart, Myntra, Zivame, Damensch, WOW, CULT, and Beautiful Homes (Asian Paints).


Job Overview

We are looking for an enthusiastic Performance Marketing Executive to join our team. The ideal candidate will be responsible for executing and optimizing paid media campaigns across various platforms like Google Ads, Facebook, Instagram, and other digital marketing channels.


Key Responsibilities


Campaign Management:

Execute, manage, and optimize paid advertising campaigns across Google Ads, Facebook, Instagram, , and other platforms to drive traffic, leads, and conversions.


Strategy Development:

Assist in the development and execution of performance marketing strategies to achieve client goals, targeting the right audience through efficient and cost-effective channels.


Keyword Research & Audience Targeting:

Conduct in-depth keyword research, identify new opportunities for targeting, and create tailored audience segments for campaigns based on client goals.


Performance Analysis & Reporting:

Monitor the performance of campaigns regularly and provide insights on key metrics such as ROI, CTR, CPA, conversion rates, etc. Use data to analyze trends, measure success, and implement improvements.


A/B Testing & Optimization:

Conduct A/B tests on ad creatives, landing pages, and audience segments to improve performance and conversion rates. Constantly tweak campaigns to achieve optimal results.


Budget Management:

Work within set budgets, ensuring that performance marketing efforts are cost-effective and aligned with overall business objectives.


Collaboration with Cross-functional Teams:

Collaborate with creative, content, and design teams to create compelling ad copies, graphics, and landing pages that drive higher engagement and conversion.


Stay Up-to-Date with Trends:

Continuously research and stay updated on the latest performance marketing trends, tools, and best practices to ensure campaigns are innovative and competitive.


Client Reporting:

Provide regular reports and updates to clients, presenting campaign performance, analysis, and recommendations for optimization.


Qualifications and Skills


Experience:

1-2 years of experience in performance marketing, digital advertising, or a similar role, preferably within an agency environment. Experience with paid media platforms (Google Ads, Facebook Ads, , etc.) is a must.


Education:

A Bachelor’s degree in Marketing, Advertising, Business, or a related field.


Technical Proficiency:

Familiarity with paid media platforms (Google Ads, Facebook Business Manager, Instagram Ads, Ads, etc.) and Google Analytics.


Analytical Skills:

Strong analytical skills with the ability to track, measure, and interpret performance metrics. Comfortable using Excel, Google Sheets, or other data tools to create reports.


Attention to Detail:

A keen eye for detail, particularly when it comes to campaign setup, ad copy, and creative assets.


Problem-Solving Skills:

Strong problem-solving skills with the ability to troubleshoot campaign issues, optimize performance, and pivot strategies when necessary.


Communication Skills:

Excellent written and verbal communication skills. Ability to present and explain campaign results to both internal teams and clients.


Creative Mindset:

While data-driven, an ability to contribute creatively to ad copy and campaign ideas is a plus.



Employment Type: Full-Time

Location: Mumbai, Maharashtra (Andheri E)

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