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Marketing Manager

2 months ago

Vadodara, India UNISON INTERNATIONAL CONSULTING (The Recruitment Company) Full time

Job Title: Marketing Manager – Hospitality (Restaurant Chain)

Location: Mumbai

CTC: 12 LPA

Industry: Hospitality- Restaurants


Job Overview:

We are seeking a creative and result-driven Marketing Manager to lead the marketing efforts for restaurant chain. The ideal candidate will have experience in hospitality marketing, particularly in driving customer engagement, brand awareness, and revenue growth through strategic campaigns and digital initiatives.


Key Responsibilities:


  • Marketing Strategy: Develop and implement comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth across all restaurant outlets.
  • Campaign Management: Plan, execute, and oversee all marketing campaigns, including digital, print, social media, and in-store promotions, to drive traffic and sales.
  • Brand Development: Strengthen the brand identity of the restaurant chain, ensuring consistency across all marketing materials and communications.
  • Customer Engagement: Design and implement customer engagement initiatives such as loyalty programs, influencer collaborations, and special events to build a loyal customer base.
  • Digital Marketing: Oversee the digital marketing strategy, including social media management, SEO/SEM, email marketing, and online advertising to drive online traffic and reservations.
  • Market Research: Conduct regular market research to stay ahead of industry trends, competitor activities, and customer preferences, and adjust marketing strategies accordingly.
  • Partnerships & Collaborations: Identify and manage strategic partnerships and collaborations with other brands, influencers, and event organizers to expand brand reach.
  • Budget Management: Manage the marketing budget, ensuring that all campaigns are cost-effective and deliver a strong return on investment (ROI).
  • Performance Analysis: Track and analyze the performance of marketing campaigns using data and analytics tools, providing actionable insights for continuous improvement.
  • Cross-functional Collaboration: Work closely with operations, culinary, and management teams to ensure marketing initiatives align with business goals and enhance the overall customer experience.