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Strategic Marketing Brand Manager – India

4 weeks ago

Belgaum, India ETS Full time

About ETS


For more than 75 years, we have amplified products and services based rigorous research and our belief in the power of learning. Driven by our mission to advance quality and equity in education, ETS provides learning solutions, pioneering research and trusted assessments that help guide learners around the world on their path to new possibilities. Our portfolio of trusted measures includes TOEFL®, TOEIC®, GRE® and Praxis®. Along with research, development and innovation that explores new frontiers in learning and measurement our educational measurement solutions and research contribute to the development of new methods and tools, inform important dialogue with education policymakers, and shed light on critical issues and potential solutions - all with the aim of creating a world where all learners can improve their lives through education. With new senior leadership at the helm, ETS aims to continue changing the lives of all learners as we expand our organization's global footprint. Our goal is to remain at the forefront of assessment and measurement efficacy within the education and ed tech space as it continues to grow and evolve.


Position Summary:

The Strategic Marketing Brand Manager – India participates in the development and oversees implementation and execution of a strategic marketing plan for ETS product lines designed to increase brand awareness and drive sales within key markets. This role leads and participates in the marketing team consisting of representatives from marketing communications, market research, sales, convention services, product management and product development. The incumbent is responsible for building and implementing marketing programs, monitoring customer needs, managing a marketing budget and gauging the effectiveness of marketing initiatives. Additionally, the Strategic Marketing Brand Manager implements the marketing planning process for ETS product lines ensuring that the SBU, sales, operations and marketing align their strategies and timelines to meet future business objectives.


Responsibilities:

  • Develop and implement marketing plans relating to ETS products that incorporate effective brand strategies
  • Ensure that marketing communications are well-coordinated, support marketing plan objectives and meet divisional expenditure requirements
  • Coordinate the development and execution of the division’s marketing strategy together with the Business Development and Product Management groups
  • Review and evaluate market research to use in forecasting future marketing needs
  • Plan, schedule and direct product demonstrations and training seminars for external entities
  • Work closely with sales department to ensure effectiveness of lead generation programs and consistency of message
  • Create and maintain a competitive profile that includes all major competitors
  • Monitor results of marketing tests and incorporate results into marketing programs
  • Provide strategic input to SBU’s on product concepts based on market knowledge
  • Maintain Subject Matter Expertise of marketing trends through
  • Leverage public speaking opportunities at professional conference and trade shows and special events
  • Adhere to ethical standards and comply with the laws and regulations applicable to your job function


Education & Experience:

  • B.S. or B.A. degree in Marketing, business Management or related area or equivalent combination of education and experience from which comparable knowledge and abilities have been acquired.
  • MBA with Marketing concentration preferred.
  • Minimum 6+ years of experience developing/implementing strategic marketing plans, product launches, and related marketing programs is required.