Digital Marketing Strategist(Work from Office)(1pm to 10pm IST)

2 months ago

Kochi, India MapleTech Space Pvt Ltd Full time

Digital Marketing Strategist(Work from Office)(1pm to 10pm IST)

Maple Tech Space is an IT consultancy firm based in Canada. Starting in 2020 with Head Office in Ontario, Canada, and offshore offices in Kerala, MTS has strong expertise in IT consulting, Digital Marketing, App Development, and Web services.
Maple Tech Space is a product-oriented company with two products running successfully in the Canadian market. Since its launch, it has seen a rapid expansion. With over 1000 clients in Canada and over 90 employees working from all over India, Maple Tech Space is a well-placed firm in the IT sector.

Role and Responsibilities:
1.Digital Marketing Campaign Management: Develop and execute comprehensive digital marketing campaigns across Google Search, Google Display Network, Facebook and More. Monitor and optimize campaigns to ensure maximum ROI, targeting the right audience segments.
2.Strategy Development: Work closely with the team to develop data-driven marketing strategies. Conduct market research and competitor analysis to identify opportunities and trends.
3.Creativity and Communication: Showcase a high level of creativity with experience in identifying target audiences. Devise digital campaigns that engage, inform, and motivate. Demonstrate exceptional written and verbal communication skills.
4.A/B Testing: Plan and implement A/B testing strategies to optimize ad creatives, messaging, and targeting. Analyse A/B test results and adjust campaigns accordingly for continuous improvement. Plan new landing page and creatives based on the results from A/B testing.
5.Budget Management: Manage digital advertising budgets effectively, ensuring cost-effectiveness and efficient allocation of resources. Identify cross-channel opportunities for remarketing campaigns. Plan marketing funnels to bring better ROI.
6.Analytics and Reporting: Utilize analytics tools to track, measure, and report on key performance indicators (KPIs). Provide regular reports and insights to stakeholders, highlighting campaign performance and areas for improvement.

Requirements:
1.1 to 4-year experience in Digital Marketing along with Paid ad experience.
2.Proven experience in managing Google Search and Display Ads, as well as Facebook campaigns. Experience with Housing Ad Category is a plus.
3.Plan and execute App download campaigns.
4.Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool.
5.Experience with email marketing campaigns.
6.Experience working with popular keyword tools and experience in Social Media Marketing.
7.Excellent communication and collaboration skills.

If you are a results-oriented individual with a passion for digital marketing and a track record of success, we encourage you to apply for this exciting opportunity. Join our dynamic team and contribute to the growth and success of our digital marketing initiatives.

Benefits:
1. Company accommodation is provided.
2. Drop-up facility available for female candidates staying within a radius of 5-6 km from Koratty Infopark.
3. Exposure to international clients and a world-class work culture.

Shift Time: 1pm to 10pm IST
Location: InfoPark Koratty, Thrissur

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