Lead Generation Specialist
1 month ago
Lead Generation Specialist
Job Summary:
We are currently seeking an experienced Lead Generation Specialist to spearhead our efforts in identifying potential clients and generating high-quality leads to fuel our sales pipeline. The successful candidate will have a proven track record in lead generation, a deep understanding of digital marketing channels, and the ability to creatively engage and nurture prospects.
Key Responsibilities:
Develop and execute lead generation strategies to attract prospects through various channels, including email campaigns, social media, webinars, and online networking.
Research and build lists of potential clients in target markets, using online databases, professional networking sites, and other resources.
Collaborate with the sales team to understand customer personas and refine targeting strategies.
Measure and report on the effectiveness of lead generation activities and campaigns.
Stay current with industry trends and use this knowledge to inform lead generation initiatives.
Utilize CRM systems to manage and track leads, ensuring prompt follow-up by the sales team.
Attend conferences, trade shows, and networking events as required to build relationships and gather market intelligence.
Requirements:
Bachelor's degree in Marketing, Business Administration, or a related field.
Minimum of 3 years' experience in lead generation, sales, or a related field.
Demonstrable experience with email marketing, social media, SEO/SEM, and content marketing.
Excellent communication and interpersonal skills, with an ability to engage prospects effectively.
Strong analytical skills to evaluate and optimize the performance of lead generation campaigns.
Proficient in CRM software, data analysis tools, and MS Office or equivalent.
Self-motivated with a results-driven approach and a penchant for continuous learning and improvement.
Preferred Qualifications:
Experience in the any specific industry or market is highly desirable.
Familiarity with marketing automation tools and platforms.
Knowledge of inbound marketing methodologies.
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