Product Marketing Lead – Mobile App

3 weeks ago

Kochi, India Dynamed Healthcare Solutions Pvt.Ltd. Full time

Product Marketing Lead – Mobile App

Role Overview
The Product Marketing Lead will own the end-to-end marketing strategy for the hospital’s mobile app, focusing on user acquisition, engagement, and retention. This senior role requires a blend of product and marketing expertise to position the app as a valuable tool for patients, enhance its visibility in app stores, and drive sustained growth. The ideal candidate is a strategic thinker with hands-on experience in mobile marketing, data-driven decision-making, and a passion for healthcare technology.
Key Responsibilities
1.Marketing Strategy & Positioning
?Develop a comprehensive marketing strategy for the mobile app, including positioning, messaging, and go-to-market planning tailored to target patient demographics.
?Define the unique value proposition (UVP) of the app, highlighting features that resonate with patient needs and set the app apart from competitors.
2.User Acquisition & Growth
?Drive user acquisition through paid and organic strategies across app stores (Google Play, Apple App Store), social media, and mobile-specific advertising channels.
?Optimize app store listings (ASO) to maximize visibility and conversions, using keyword research, visual elements, and reviews to attract high-quality installs.
3.Engagement & Retention Campaigns
?Design and execute engagement campaigns within the app (e.g., push notifications, in-app messaging) to increase user interaction, session length, and feature adoption.
?Collaborate with product teams to develop retention-focused features, such as reminders, personalized content, or loyalty programs that improve user stickiness and lifetime value (LTV).
4.Product Launches & Feature Marketing
?Lead marketing efforts for new feature rollouts, creating compelling narratives and campaigns that highlight new functionality and value to existing users.
?Collaborate with the product and development teams to ensure marketing materials align with product improvements and updates, optimizing user education and adoption.
5.Analytics, Reporting & Optimization
?Track and analyze app performance metrics (e.g., downloads, DAUs, MAUs, session length, churn rate) to evaluate marketing effectiveness and guide campaign adjustments.
?Conduct A/B testing across various marketing channels and app elements (e.g., push notifications, creatives) to identify and implement winning strategies.
?Provide regular performance reports to stakeholders and use data insights to inform and refine the app marketing strategy.
6.Cross-Functional Collaboration
?Work closely with product, engineering, and design teams to ensure the app meets patient needs and incorporates feedback from user research.
?Partner with the customer service and support teams to gather insights on user pain points, implementing marketing improvements that enhance the patient experience.
7.Market Research & Competitive Analysis
?Conduct ongoing research on mobile app trends, competitor offerings, and user preferences, using insights to refine the marketing strategy.
?Stay current on emerging mobile marketing technologies, app industry trends, and healthcare-specific regulations that may impact the app.
Qualifications
?Experience: Minimum 7-10 years in product marketing or mobile marketing, with at least 3-5 years focused on mobile app marketing, ideally in healthcare or a regulated industry.
?Mobile Marketing Expertise: Proven track record in app store optimization (ASO), user acquisition, and engagement strategies for mobile apps.
?Technical Skills: Proficiency in mobile analytics tools (e.g., App Annie, Firebase, Mixpanel), A/B testing platforms, and experience with CRM tools for personalized messaging.
?Data-Driven Approach: Strong analytical skills, with the ability to interpret complex metrics and make data-informed decisions to optimize campaigns and product-market fit.
?Storytelling Ability: Excellent communication skills with the ability to craft and deliver compelling narratives that highlight app benefits and resonate with healthcare users.
Additional Qualifications (Preferred)
?Certifications: Google Mobile Ads Certification, Facebook Mobile Marketing Certification, or similar credentials.
?Education: Bachelor’s degree in Marketing, Business, or a related field. An MBA or advanced degree in digital marketing is a plus.
?Healthcare Industry Knowledge: Familiarity with HIPAA regulations, healthcare compliance standards, or prior experience in health-tech apps.

Additional Qualifications (Preferred)
?Certifications: Google Mobile Ads Certification, Facebook Mobile Marketing Certification, or similar credentials.
?Education: Bachelor’s degree in Marketing, Business, or a related field. An MBA or advanced degree in digital marketing is a plus.
?Healthcare Industry Knowledge: Familiarity with HIPAA regulations, healthcare compliance standards, or prior experience in health-tech apps.

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