Lead/Assistant Manager/Manager

3 weeks ago


Gurgaon, Haryana, India iimjobs Full time
Lead Assistant Manager/Manager - Web Analytics

Position:
Web Analytics Specialist Job

Description:
We are seeking a highly skilled and experienced Web Analytics Specialist to join our team. The ideal candidate will have a strong background in web analytics, SQL, Power BI, and Looker Studio.

As a Web Analytics Specialist, you will be responsible for analyzing website traffic, user behavior, and providing insights to improve website performance and user experience.


Key Responsibilities:

  • Utilize web analytics tools such as Google Analytics, Adobe Analytics, or similar platforms to track and analyze website traffic, user engagement, and conversion rates.
  • Develop and maintain SQL queries to extract, manipulate, and analyze data from various databases and data sources.
  • Create customized reports and dashboards using Power BI and Looker Studio to visualize and present data insights to stakeholders.
  • Identify trends, patterns, and anomalies in website data to provide actionable recommendations for optimizing website performance and achieving business goals.
  • Collaborate with crossfunctional teams including marketing, product development, and UX/UI design to implement datadriven strategies and initiatives.
  • Conduct A/B testing and other experiments to evaluate the effectiveness of website changes and optimizations.
  • Stay updated on industry trends, best practices, and emerging technologies in web analytics and data visualization.

Qualifications:

  • Bachelor's degree in Computer Science, Information Systems, Statistics, or a related field. (Band A colleges)
  • Proven experience working with web analytics tools such as Google Analytics, Adobe Analytics, etc.
  • Proficiency in SQL for data extraction, manipulation, and analysis.
  • Strong skills in data visualization and dashboard creation using Power BI and Looker Studio.
  • Excellent analytical and problemsolving abilities.
  • Ability to communicate complex data insights effectively to nontechnical stakeholders.
  • Experience with A/B testing, experimentation, and statistical analysis is a plus


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