Associate Director

3 weeks ago


Pune, Maharashtra, India iimjobs Full time

About the Organisation:
Long-term accommodation booking platform for students (think for student housing).

Org helps 80M+ students worldwide, find and book full-time accommodations near their universities, without the hassle of negotiation, non-standardized and cumbersome paperwork, and broken payment process.

We are the largest and fastest-growing student housing platform globally, with 1M+ units listed in 6 countries and across 100+ cities.

We are growing rapidly and targeting $2B in annual gross bookings value by 2024. We are amongst the fastest growing companies in Asia Pacific as per Financial times

About this role :

  • Associate Director
  • Growth Marketing is responsible for developing and executing strategies to drive the company's growth from 10 to 100.

Responsibilities :

  • Running targeted marketing campaigns, optimizing leads quality and conversion funnels.
  • Identity and prioritize growth opportunities across digital marketing channels, including paid search, brand, social media, email and beyond
  • Oversee the development and execution of new marketing channels to unlock 10X growth
  • Collaborating with different stakeholders across product development, partnership, sales, and operations
  • Drive growth marketing experiments and initiatives to validate and scale effective strategies
  • Analyze and interpret growth marketing metrics to identify trends, patterns, and areas for improvement
  • Translate growth insights into actionable recommendations to drive business growth

Requirements and skills :
5+ years of experience in marketing/strategy

  • Entrepreneurial mindset
  • High Ownership
  • Ability to multitask, work in a fastpaced startup environment, and get things done
  • Proven track record of success in developing and executing Digital Marketing campaigns
  • Strong creative vision and ability to translate brand strategy into compelling campaigns online and offline brand marketing campaigns is a big plus
  • Excellent communication and writing skills
  • Ability to work independently and as part of a team
  • Strong analytical and problemsolving skills

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