Head/Leadership Role
4 weeks ago
Job description :
Role : Lead the D2C business with a stronghold on performance marketing and other forms of digital marketing.
Responsibilities :
- Drive revenue growth of D2C business
- Improve profitability of the D2C business with enhanced ROAS
- Manage performance & brand ads on digital channels
- Manage other modes of paid marketing
- Work with product & marketing teams to enhance ad quality & website experience
- Drive better CRO, higher AOV, lower CAC & higher LTV
- Drive D2C revenue growth at individual product level alongside overall revenue
Qualifications & Skills :
- 7+ yrs experience in managing performance marketing & business growth
- Experience in managing an ads team
- Experience in digital consumer business, preferably FMCG.
- Start-up hustler
- Knack for innovation & creative solutioning
- Data-driven approach to problem solving
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