Manager - Retention & Growth Marketing - Medical App (4-7 yrs)

3 weeks ago

Mumbai, Maharashtra, India iimjobs Full time

About the client:
Our client's vision is to make healthcare affordable and accessible to all.

We are a technology driven, tele-health platform that aims to reduce healthcare expenses and improve healthcare outcomes by democratizing medicine purchase in India.

The company, through its proprietary algorithm and tele-consultation, is able to recommend best value medicines to customers with precise scientific matching and outcomes history leading to 50%+ savings for customers

Looking for Digital Marketing Manager (Performance & Digital branding)

Job Description:


Looking for a digital marketing manager who will manage end to end campaigns for performance & digital brand campaigns across channels.

You will be part of the growth team and will be directly responsible for driving growth and acquisitions via performance marketing channels.

This is a high ownership role - you will need to have an in-depth understanding of the ads ecosystem, and should be able to solve problems independently, and work with our existing channel partners & agencies to drive business goals.

You would need to be data driven, analytical & target oriented - agency/multi vertical experience is a plus. Experience on App performance marketing is a must.


You will need to have an understanding of consumer buying behaviors'; along with a deep understanding in full-funnel marketing and app marketing.

You will be contributing significantly to achieving B2C targets and work within the Growth Team.

Primary Roles and Responsibilities :
A. Digital Marketer

  • Own performance marketing campaigns across channels ( Google, Facebook, affiliates and Programmatic etc).
  • Responsible for setting the overall Performance Marketing and Acquisition Strategy, including planning, budgeting, reporting and driving execution with agency partners across Google and Facebook.
  • Create and implement a digital marketing strategy to drive awareness, traffic, conversions and revenue & retention (retargeting)
  • Own & deliver on user growth targets. Scale acquisition of high LTV users across app & web while maintaining efficiency on CACs and AOVs & other metrics.
  • Set up attribution models, multi-channel tracking and quality. Develop robust performance reporting framework, analytics, and ROI tracking for our mobile app and digital channels to continually optimize and improve our marketing investments.
  • Drive marketing effectiveness through continuous communication testing (A/B), innovation using different platforms and new products/formats, active co-creation and planning.
  • Monitor & strategize to optimize performance campaigns on channels like Google Ads (UAC, GDN, Search, DV360), Facebook Ads & affiliate networks.
  • Manage and drive results through our performance marketing agency/affiliate partners and work closely with internal stakeholders in Product, tech and data.
B. Data Background

  • Understand data in-depth, and churn out actionable insights to drive campaign performance and goals.
  • Create and manage internal campaign performance reporting along with agency, communication to all stakeholders and updates on campaign performance.
  • Work with internal database & MMP tools ( Singular, Appsflyer) and performance tools like GA4 /mixpanel etc) to understand data flowing in and act on actionable insights and optimise performance (CAC/ROAS/LTV/Retention)

Qualification & Requirements:

  • Graduate or Postgraduate 4+ years of experience, minimum 2+ years in performance marketing Indepth knowledge of performance marketing, an understanding of consumer behaviour and campaign structure.
  • Handson experience with Google, Facebook campaigns & has managed considerable monthly budgets. Platform knowledge for MMPs, deep understanding of attribution, is required.
  • Proficient in excel, reporting tools. Full funnel knowledge of app ecosystem, metrics & understanding of how MMP systems work.
  • Good to have qualifications
  • Agency experience/E-Pharma experience is a plus
  • Experimentation mindset High customer obsessed and focused, wanting to understand the customer indepth.
  • SQL/R knowledge is not mandatory, but is a big plus.
Interested candidates may apply

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