Marketing Lead Development Specialist
2 weeks ago
- Lead Qualification: Evaluate and qualify leads generated through marketing campaigns, including online inquiries, event registrations, and content downloads, to determine their quality and sales-readiness based on predefined criteria, ensuring they meet the qualifications and fit the target buyer profile. This includes conducting thorough research and verification of lead information to ensure accuracy and relevance, including company size, industry, contact details, and any additional qualifying factors.
- Data Quality and Accuracy: Ensure our CRM database for contacts are maintained to the target Quality Standard. Clean marketing leads, regularly refresh contact data, remove potential duplicates.
- Data Analysis: Analyze lead and campaign data to measure the effectiveness of lead development initiatives, identify trends, and make data-driven recommendations for optimization.
- Analyze lead data and perform lead scoring to identify high-potential prospects based on predefined criteria
- Lead Nurturing: Collaborate with the marketing and sales teams to develop lead nurturing strategies and campaigns to engage and further qualify prospects who are not yet ready for sales handoff.
- Lead Generation: Contribute to Lead generation by identifying and qualifying prospects besides Marketing Campaigns
- Communication and Collaboration: Coordinate closely with the marketing and sales teams to facilitate seamless lead handoff, ensuring all necessary information is provided and documented.
- Reporting: Generate regular reports on KPI including lead quality, conversion rates, and other relevant metrics to measure the effectiveness of marketing campaigns and identify areas for improvement. Present insights to the Marketing team
- Process Improvement: Continuously evaluate and refine lead qualification processes and criteria including lead scoring, segmentation, and nurturing workflows to optimize lead conversion rates and enhance overall marketing and sales effectiveness.
- Qualification
- Bachelor degree
- Experience: Minimum of 2 years of experience in marketing, lead qualification, or related roles, in a Life Science, Medical or B2B environment.
- Strong Analytical Skills: Ability to analyze and interpret data, identify patterns, and make data-driven decisions to optimize lead qualification processes.
- Detail-oriented: Meticulous attention to detail and a commitment to maintaining accurate and reliable lead data.
- Communication Skills: Excellent verbal and written communication skills to effectively interact with both internal teams and external prospects.
- Collaborative Team Player: Proven ability to work collaboratively with cross-functional teams, including marketing, sales, and customer success, to achieve shared objectives.
- Problem-Solving Abilities: Strong problem-solving skills to identify and address issues in lead qualification processes and propose effective solutions.
- Tech-savviness: Proficiency in using CRM preferably) and marketing automation tools, as well as a good understanding of lead management systems and processes.
- Results-Driven: Demonstrated ability to meet or exceed targets and deliver measurable results in lead qualification and conversion rates.
- Adaptability: Flexibility to adapt to changing priorities, business needs, and market dynamics.
- Continuous Learner: A growth mindset and a willingness to learn and stay updated with the latest marketing trends, techniques, and tools.
- Performance within budget of partner
- Professional Experience
- Minimum 2 years of CRM, customer service or telemarketing required
- Marketing Campaign experience preferred
- b) Education
- Bachelor's degree required. Science stream preferred
- c) Language
- English (proficient in reading, writing and speaking) required
- d) Travel (required estimated % of time)
- Minimal (
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