Market Research Analyst/Business Development Manager

3 weeks ago


Bengaluru, Karnataka, India iimjobs Full time

DEPARTMENT :
Marketing / Sales

Responsibilities :

  • Conduct market research to identify potential opportunities, target audiences, and competitive analysis to develop effective marketing strategies
  • Generate leads through various channels such as online marketing, networking, cold calling, and email campaigns.
  • Identify, approach, and pitch potential clients or customers to convert leads into sales.
  • Cultivate and maintain strong relationships with existing clients and partners to foster longterm business growth.
  • Develop and execute marketing plans to support business development objectives, including digital marketing, content marketing, social media, and advertising campaigns.
  • Collaborate with the sales team to create materials, presentations, and tools that facilitate the sales process.
  • Attend industry events, conferences, and trade shows to expand the company's network and identify potential business opportunities.
  • Track and analyse the effectiveness of marketing and business development efforts to make datadriven decisions for optimization.
  • Manage budgets allocated for marketing and business development activities, ensuring costeffectiveness
  • Stay updated on the company's products or services and be able to communicate their value effectively to potential clients.

Qualification / Experience / Compensation :

  • Strong skills in Market Analysis and Market Research
  • Analytical Skills to be able to interpret data and prepare reports
  • Excellent written and verbal Communication skills
  • Experience in Research and data analysis
  • Degree in Marketing, Business Administration, Statistics, or a related field
  • Experience in Energy Management or related industries is a plus
  • Proficiency in MS Excel

Skills :
business development, research, market research
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