Corporate Communication Role

4 weeks ago


Mumbai, Maharashtra, India iimjobs Full time
Corporate Communication - PR - Life Insurance

To protect and promote the brand to render third-party credibility for organizational initiatives

Key

Responsibilities:

Responsibilities:

  • To influence media and build brand's share of voice
  • To build and maintain excellent connect across English, language, and digital media
  • To identify industry trends and pitch stories to drive thought leadership
  • To craft PR positioning for the brand and guide spokespersons' interaction with media
  • To design PR strategies for positively leveraging notable developments within organization
  • To collect insights on media movements, market intelligence regarding important regulatory or industry developments
  • To undertake effective stakeholder management and collaboration
  • To update social assets and website with media coverage

Specific Authorities( Financial & Non Financial):

Non-functional authority:

  • Authorized to create and circulate press releases and other announcements
  • Authorized to interact with media and influencers on behalf of the brand
  • Authorized to track all news relating to the brand
  • Authorized to manage agency on key deliverables
HR/ JD/ Ver1.0/1 st Feb 2020

Internal Key Performance Indicators:

  • Improve brand's PR Rank to #5 and Share of Voice to 15%
  • Drive brand awareness and consideration, as defined annually

Job Requirements:

Qualifications:
MA/MBA/BMM Graduate

Experience:

  • 23 years (journalism or previous PR experience, preferably in BFSI sector)

Functional Competencies:

  • Content Writing
  • Business Communication
  • Digital Marketing
  • Behavioral
  • Competencies
  • Business Acumen
  • Growth through differentiation
  • Execution Excellence
  • Collaboration
  • Customer Centricity

Key Interactions:

  • Internal Nature or purpose of interaction


EXCO
  • Facilitating and designing PR narrative for noteworthy developments
  • Insights for content writing
- departments (primarily products, distribution channels, HR, Tech)

  • Collaborate on PR strategies to promote relevant and key developments across functions
  • External Nature or purpose of interaction
  • Industry forums & media
  • Regular interaction with Industry bodies that conduct awards and other conference
  • Relationship building


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